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As the old saying goes, never put all your eggs in one basket. Relying on SEO only to market your business online is never the best strategy. You need to expand your marketing efforts to different platforms and techniques too. Let’s look at a few ways that you can complement your SEO strategy with other effective marketing techniques that work equally well for online businesses.
Today, creating high-value content means thinking beyond your list of keywords. You must take time to come up with content that is engaging and unique if you want to stay ahead of the game. Don’t just stuff keywords on every blog post or page you publish on your website. Think about how to fulfill the needs of your users by writing posts that are informative and helpful. Look for ideas online on how to make your content go viral. Whether it’s coming up with a story that is captivating and enticing to your target audience or hiring a guest blogger to be featured on your blog, there are numerous ways to make content bring relevant traffic to your website. Developing high-ranking content is never easy but it’s always worth the time and effort. Once the page or post starts ranking high, there’s no stopping. You can still reap the benefits of an engaging post, years later since it remains published on your site.
Any links on your website should direct web users to the intended pages. If you have broken links, they will not only undermine user experience but also hurt your rankings. Use an online tool to crawl all your web pages making sure there are no 404 errors or any other broken links.
When the information you share on your website is not credible, it undermines your online presence. For a start, users will no longer consider you as an authority in your industry. If you link to sources that are not credible, this may hurt your search rankings too. Make sure all internal and external links direct users to credible sources.
When posting content on your website or blog, always make sure the grammar is on point and that there are no spelling errors. Spell check your posts before you publish. Search engines have a way of making sure poorly written content doesn’t get in front of web users. Don’t risk your website performance by having simple grammar and spelling errors that could have been avoided.
A fast-loading website doesn’t require much SEO. It’s all about reviewing the design and development of your website pages. If the website takes too long to load, you may interfere with user experience and consequently get lower rankings. Test your website load speed from time to time so that you are sure you’ll never lose users due to slow loading pages. Always make changes like compressing files to boost site load speed and improve user experience.