With mobile searches on the rise, wearable computers are becoming an everyday reality; people’s search queries are also fundamentally changing. These basic principles, as well as Google’s continuous desire to appease the never tiring “average searcher” is the motivation behind Google’s latest whim, Hummingbird Update.
While there is some logic behind Mobile penetration effecting search phrases and types of searches, the major effect of Google’s Search Engine Update is still fighting the efforts of Search Marketers and forcing an even wider integration of Pay-Per-Click advertising.
This most recent SEO algorithm update is more of a revision of tactics, ultimately resulting in a move to a more Semantic search. The official reasoning is the overwhelming penetration of mobile devices, as well as the introduction of Wearable computers in the form of watches and glasses.
There is no question this technology is coming, and sooner instead of later, yet from a marketer’s point of view most of the buying power still lies in your desktop/laptop searches, at least for most industries. Some so called SEO experts are all mentioning the same thesis. (mentioned above) Google’s new algorithm is giving priority to semantic search queries, yet in reality Google has made a tiny step in the direction of a system that comprehends actual questions.
Thus, content is still central to the new algorithm, yet “Hummingbird” helps Google be more rewarding to quality content with semantic principles. While keywords are still central, it is the meaning of the search query that gets more focus now. While earlier, before “Hummingbird,” Search Engine Optimization was primarily based on page based SEO content.
We recognize the logic and overall direction of Google’s strategy. It is no doubt aiming to fight Internet “Search Spammers” in a new way. Instead of modifying the algorithm and temporarily halting the efforts of Black-Hat tactics, Google has taken this new approach. To add things to the mix Google went forward with a 100% secure search.
So how does one make a transition to content based SEO? Well, we recommend accessing in depth analytical tools to analyze traffic and conversion at the page level followed by optimization of the weak pages. It is gaining the insight of what is going on in your individual page traffic that is the key followed by customization of each SEO page. Google+
We encourage you to visit our Search Engine Optimization page for expert advice and a recommendation. While driving sales for our clients is our end goal, educating our clientele is the way there!