How SEO works

Content creation is one of the most important aspects of SEO

We will start by creating content that not only appeals to your target audience but also contains the right keywords. We’ll consider factors such as keyword density and keyword placement when creating content for your web pages. Another important step we take is making sure the site has a proper structure so that it’s easy for search engines to crawl and index it.

Once this has been done, we’ll go ahead to create a sitemap and submit the site to major search engines for indexing to take place. We perform other SEO activities such as getting backlinks to your site from other reputable sources. All these, when done effectively, can help your site to rank better over time and increase the number of leads you get on a consistent basis

Tempted to run your own SEO campaign?

Some businesses prefer to run their own SEO campaigns but this often comes with a number of challenges

For a start, search engines like Google have very strict rules as to what can be done by site owners to boost their rankings. What was allowed a few years ago may not be approved today and it could even land you in trouble. As a website owner, you may not have the time nor interest to keep up with the major updates done by search engines. You may even face a very harsh penalty simply because you’re using a technique that Google doesn’t accept. The worst is having your site banned from ever showing up on search engines like Google simply because they caught up with you. To avoid all this, partner with experts at Nova Solutions because they’re always in the loop about major upgrades and know what works when it comes to search engine rankings.

At Nova Solutions, it’s our business to keep track of the new developments in the search engine world. Whether there’s an update done by Google or a new recommendation on how to boost search traffic, we’re all ears hoping to give our clients a better ROI each time. Our team continues to update their knowledge of the latest techniques and strategies used to help sites rank better. We don’t just help you get better traffic, we do our best to ensure that the people who come to your website are actually interested in your product or service and help you get better conversions.