7 SEO trends for 2018
It’s important to put your resources into building a great product or service. Unfortunately, that’s not enough. You need to invest in proper marketing tools that will help you reach your target audience and improve sales. One of the best ways to improve your site traffic and conversions is through SEO. While it may seem like a challenging task, it is very important for every individual or business owner who wants to get more leads and sales on the web. We will take a look at a few SEO tips that remain relevant in 2018.
Improve your site speed
First and foremost, determine how fast your website is. It takes 5 seconds for a visitor to click the back button if your page doesn’t fully render. This means that you should aim for extremely fast website pages, especially on mobile. People generally don’t have the patience to wait for your page to load and search engines interpret this as poor user experience and lower your rankings.
It’s important to ensure that your website is designed for all screen sizes. Search engines actually prefer sites that are able to respond to the needs of the user because this means that they offer web visitors the best browsing experience. Invest in a responsive website design and you’ll see an improvement in your site traffic and rankings.
Targeting long-tail keywords is still the right content optimization strategy to adapt in 2018. Long-tail keywords usually have low search volumes but this doesn’t mean that you won’t get any substantial traffic from them. Branded keywords can also help you to get more relevant traffic to your website. At the end of the day, you want to drive customers who are more likely to buy your product or service.
Guest blogging has been misused by many SEOs in previous years but this doesn’t mean that it’s not effective in 2018. You just need to ensure that it’s done right. For instance, you should only participate in blogs that share content which is related to your product or service. Consider blogs that have a good reputation online. Look for other factors like domain age and page rank when deciding which blogs to partner with.
Local listings will never go out of fashion in the eyes of search engines. This is because they provide the most relevant local search results for users. Make sure your company listing on popular listing websites display correct and consistent information. Location and contact details of your business should be similar across the board.
You also need to come up with a proper email marketing strategy. When sending out emails, don’t just focus on promotional messages. Take time to educate and entertain your subscribers.
Quality, well-optimized content
Last but not least, optimize the content that you post on your web pages by using the right keywords. Perform a thorough keyword research to find out what your customers are using to search online and then optimize each page with a unique keyword.