How to Get Started with On-Page SEO
Search Engine Optimization (SEO) is divided into two broad categories, on-page and off-page optimization. With off-page optimization techniques, a lot more focus is placed on using external sources such as links from reputable sites to build your search rankings and traffic. On-page, on the other hand, involves the many things that you can do on your website to build your site traffic. We’ll focus more on on-page SEO in this article.
What’s On-page SEO?
Simply put, on-page SEO involves strategies that optimize your web pages for higher rankings and traffic on major search engines. There are two ways to optimize your web pages for better search traffic. First, you can work on the content and secondly, you can optimize the HTML source code of that page. We’ll look into some on-page SEO techniques below to give you a better idea of how it is implemented.
On-page SEO strategies
Optimize page titles, meta descriptions, and meta tags
Your page needs a proper title and meta description because this is the information that will appear on search. Don’t just stuff keywords in the title and meta description section. Think of content that engages the user and makes them want to find out more.
Gone are the days when URLs only read dates or numbers that didn’t make sense to the users. If you browse online, you’ll find most URLs provide a description of the page or mimic the page title which quickly tells users what the page is about even before they click on the link. Descriptive URLs work the same way for search engine bots which is why you should use this as a best practice when creating new web pages.
Internal linking basically helps to build a better navigation for your target users. For instance, when you post a relevant article and link within the content to another blog post that provides more information on a mentioned topic, readers will end up spending more time on your site. Search engines look at this as a way of providing people more value and hence when crawling and indexing your site, the internal links will really help in boosting your page rank.
When uploading images on your web pages, make sure you give them a proper name (preferably a keyword-optimized name and alt tag). This enables you to rank your images on image search and actually boost your traffic. It’s hard for search engine bots to understand unnamed images or image alt attributes that only consist of numbers and letters that don’t make sense. Make a point of optimizing your images for search.
Keyword density and placement
Last but not least, when coming up with keywords which you want to rank for, take note of how often you use them in your content and where they’re placed. When you stuff your content with keywords, not only does it become difficult to read and loses interest but also puts you at a higher risk of getting penalized by Google. Search engines are looking for content that is readable, interesting and relevant to its users so don’t create content with just the search engine bots in mind.