Practical SEO Tips for Beginners


Search Engine Optimization Halifax


It’s never easy to drive traffic and qualified leads to your website. But we’re here to tell you that it can be done. We helped numerous Halifax businesses generate website traffic and improve conversion rates through proven SEO techniques. In this article, we’ll share some simple tips that web designers can take into account to make it easier for search engines to crawl, index and rank their web pages.

Content optimization

One crucial step that many people, especially the creatives, forget when posting content on their website is making sure it’s well optimized for search engines. Content needs to have the right keywords (but make sure you don’t overdo it), broken down in h1,h2,… tags and properly structured to make it easier for search engines to crawl it. In fact, the most recommended practice is to optimize your content around one keyword. Don’t focus on too many keywords on a page.

Fulfill the needs of mobile users

The web is going mobile fast. Many of your web visitors are using mobile devices to browse the Internet which means search engines are also giving web pages which are mobile-friendly a higher priority. If your website is not responsive, you need to make changes fast. A responsive website will not only help you to boost conversion rates but also improve user experience and search rankings.

Optimize web pages for site speed

Search engines love websites that load faster than average web pages. They prefer fast loading pages for several reasons. For a start, research shows that people’s attention span is dwindling every day. No one has the patience to wait for too long before a page loads. They’ll simply hit the back button. That means that your website will be getting a high bounce rate. This, in turn, affects the rankings because high bounce rate is considered a negative ranking factor by search engines like Google.

Poorly structured content

We’ve spoken about content structure above but we feel the need to emphasize on this further. You may have the best information to share with web users. But if it’s poorly presented on the web pages, you’ll not get any substantial reach. Avoid those long and hard-to-read blocks of content and present it in shorter paragraphs. Use other forms of content such as quotes to break the monotony. You’ll need to do this every time you come up with a blog post or you work on a landing page with lots of content.

Social media marketing

Social media is still an effective tool that can be used to boost site rankings. The more social signals you get, the better your page ranks. However, don’t use social media for promotional purposes only. Come up with a content marketing strategy that will appeal to your social media audience. Remember to come up with a persona which is basically the type of person you’re targeting to buy your product or services on social media.

With these few tips, you can get started to build your website rankings and traffic through simple SEO techniques.