OPTIMIZED, MOBILE FRIENDLY, WEBSITE DESIGNS THAT GENERATE LEADS – BEST WEB DESIGN SERVICES IN HALIFAX.
Serving over 1500 clients coast-to-coast
Custom Website Design Halifax
Some people opt for website templates when designing their websites. The temptation is understandable. Templates help cut development time in half, are already mobile responsive, come with helpful third-party plugins, and are less expensive. However, there are several reasons why you should insist on custom web design.
With custom web design, your website will stand out from the crowd. In today’s saturated web environment, this competitive advantage over your competitors is invaluable. A custom website allows you to showcase your company’s personality and culture through design.
Custom websites are better for SEO, meaning they rank higher on SERPs and they increase your visibility.
A custom website is more scalable and flexible. You will not be stuck in a box when it comes to such things as events, project portfolios, members-only sections, and any other idea you may develop after the website is up and running.
CSMs and website builders come up with a lot of built-in functionalities to cater for the biggest customer base possible. However, an average website will use only a handful of this, meaning you end up with bloatware which compromises loading speed and which increases complexity. A custom website is optimized for speed, which is good for user experience and SEO.
Using a template exposes your website to security vulnerability. With a custom website, you will have SSL throughout the site and proprietary source code (even when using open source languages like PHP, Python, and Ruby, the source code is not released to the public).
Law Firm Web Design
Although the basic components of a good website are the same (such as mobile responsiveness, link building, good navigation, and the creation of quality content), you have to tweak your site based on your industry if it is to give you your desired results. What works for a plumber’s website will not work for a law firm website. So, what are the must-have components on a law firm website?
Include relevant photography in the content because plain text on a page is dull. Use photos of your team and the office. Avoid the absurd “board meeting” tableau of models smiling in suits and other stock photos. If you have no option but to use stock photos, use those of courtrooms, legal bookshelves, and others that capture the gist of the legal profession.
Incorporate your logo and law firm name in the website design to build brand recognition. This brand recognition allows potential clients to recognize your posts elsewhere, both online and offline.
Include your law firm’s name in the URL of your site instead of the traditional exact-match domain like halifaxpersonalinjuryattorney[dot]com.
Consider using social listening as it helps you create content that is even more engaging. Social listening is the monitoring of social media platforms like LinkedIn, Twitter, and Facebook for certain relevant keywords and hashtags so you get insight into what others in the industry are talking about as well as the issues potential clients are dealing with. You can then create articles and blogs around these keywords and search terms and share them on social media.
Testimonials of past clients will help build credibility and trust. Research shows that testimonials are the most powerful content marketing tactic.
Restaurant Website Design
Good food and a vibrant environment will make your restaurant sprawling, but this is only half the battle if you want success in the culinary business. A good restaurant website allows clients to be acquainted with your menu, interior, style, and services and it allows you to receive orders and reservations online. So, what makes for a stellar restaurant website?
Avoid JPG and PDF versions of your menus. Menus are often the most popular pages on restaurant websites, even more than the About Us page. For this reason, ensure it is responsive, engaging, and usable by avoiding JPG and PDF versions of the menu which make content hard to read on mobile devices. Go for text menus, which are also good for SEO.
Display your location on a map and your hours of operation. This is particularly important if you have a chain of restaurants. This makes it easy for clients to find you and to make appointments. Embed Google Maps with your location and include your phone number inside <tel> </tel> tags for customers using mobile devices to immediately call you.
Use minimal text – people want to eat, not to read. The text should be accompanied by excellent images of your menu, your restaurant, and your staff.
There are several must-have buttons on a restaurant website:
- Create an online ordering button for easy ordering.
- Create a feedback button to make customers feel valued and to solve their grievances
- Create social media buttons to allow for sharing of your menus and other content.
Website Design for Event Planners
With the intense competition in the event planning industry, a good website is paramount. Learn from the mistakes of event planners that created websites before you to come up with one that works.
Don’t post your pricing on your website. The purpose of the site should be to get people interested, after which they can call you for an appointment if interested. Posting your prices could give your prospects an opportunity to eliminate you in favour of your competitors. Include a Contact Us page with different avenues potential clients can reach you. You should, however, list your packages and offerings.
Avoid animated Flash intros. These were the norm 10 years ago, but they only serve to impede your visitors from getting to the relevant information. You should also avoid the common temptation of including background music as it only serves as a distraction.
Do not use a template. Custom web design gives you a unique, scalable, search engine friendly website.
Don’t include unrelated services in your website. If you run a wedding planner site, do not promote the cosmetic business of your consultant or the home cleaning business of your friend. This will only confuse potential clients.
Important do’s for any event planner web design include:
- A testimonials page
- A listing of your training and credentials
- Pictures of past events
- Social media buttons
- Your picture (and those of your team) on your About Us page
- Stories of important events you have planned successfully
- A prominent Call To Action
- Link building to credible
Website Design for Moving Company
Moving is a process customers take very seriously. They expect your moving company website to be just as sober and professional without compromising on functionality. So, what does this take?
Share a list of the cities you service. When potential customers search for moving companies, they want to find one that is familiar with their local area. You should also use geo-targeted keywords to this end.
Your site should include a free estimate page. The biggest complaint people have against moving company websites is to do with the price or quote given to them. An estimate page will help you avoid such complaints.
The website should be responsive. This is important because you will not have to develop two different websites for desktops and mobile devices.
Social share is essential as it allows visitors to share your content. With the prevalence of social media today, more people are likely to find your content on Facebook, Twitter, and other social media sites than they are from visiting your site.
If your website has been up but with poor conversion rates, update the content. Google and other search engines value updated content, and so will your visitors.
Include a FAQ page as this ensures potential clients don’t call your office with common questions.
When you are choosing images, avoid stock photos in favour of images showing your team at work, your vehicles, or your locations.
Implement proven White Hat SEO tactics like link building, schema, and the creation of quality, relevant, keyword-optimized content.
E-commerce Website Design
You may have a good looking e-commerce website, but it will be worthless if it is not bringing you sales. So, how can web design assist you to get more sales?
Include a view cart button. This is one of the most important e-commerce web design strategies as it is proven to increase conversion tares. The icon should be larger than other buttons, should stick out from the background, and should be associated with shopping such as a shopping bag or a shopping cart.
Have quality photos of whatever you are selling or even a video, depending on the product. Note that blurriness or pixellation of any kind will turn would-be customers away. Create photo galleries for visitors to zoom in on the images they want to view in finer details.
Include reviews and testimonials. A recent study shows that 61% of online shoppers consider customer reviews before they make a purchasing decision. Particularly effective are product-specific reviews placed directly under product descriptions.
Include menu bars across all pages for easy navigation. The best place for menus is the top of the page, either vertical along the left side or in an F format. Do not include too many options on the menu. Use a drop-down menu if you have different categories and pages.
Other important must-have design elements on an e-commerce website are:
- A search bar to help visitors quickly look for what they are looking for.
- Filters to narrow down the search
- Grid layout
- An easy-to-find contact info page
- A thank you pages
- A FAQ page
- Responsive web design
Web Design for Renovation Business
To create a captivating renovation business website, it is important you learn from common web design mistakes made by renovation businesses.
Let it come out clearly how you can help your visitors. Avoid broad words like “construction” and stick to exactly what you do.
Avoid using Flash on your website because this is not searchable by Google, is expensive and difficult to update, and does not render well with mobile devices.
Avoid using cheesy stock photos. Almost every other renovation business has these on their website. These are photos of hammers, hard hats, a contractor smiling, and tape measure.
Avoid the common temptation of keyword stuffing. This is bad for SEO and for user experience since it makes text difficult to read.
Many renovation businesses have blogs but do not create one unless you have the time to create well-written quality posts on a regular basis. Worse still, do not copy content from other articles and other content sources, including your own.
Social media plugins are important, but only when used wisely. Only use social media buttons when your social media pages deserve to be visited.
Don’t complicate the contact form and lead form. You don’t need the address, city, state, zip, email, budget, sex, birthday, and other such information if all you need is information to help you follow up on a lead.
BBB, other associations, and award logos add to your credibility but do not place them at the bottom of webpages no one visits.
Renovation business websites seem to be obsessed with different colour links buttons. The Christmas tree effect will not help you. Use warm and inviting colours and keep the colour scheme consistent.
Website Design for Roofing Company
In today’s highly competitive roofing market, a good website is a must. If your website has not been working for you, this is what you need to spruce things up.
Make the site attractive. Just like in life, people judge websites by their appearance. Studies show that 38% of visitors disengage from unappealing websites. The website should be simple yet effective – avoid clutter at all cost.
Differentiate your websites from 500 other websites by avoiding cookie-cutter sites. A custom website showcases your unique style, key selling propositions, and brand and it gives your roofing company a personality.
Pick colours that visitors would associate with your business. Examples of colours that go with the roofing business are beige, brown, black, grey, and dark blue (many houses have roofs in these colours). This leads to greater recognition.
Simplify the navigation. People might be interested in what you are offering, but poor navigation might prevent them from seeking your service. Include a prominent call to action.
More and more people are finding roofers and other businesses through mobile devices and you should, therefore, use responsive design.
Post contact information in your various web pages, not just the contact page. You want visitors to easily access your contact info. Use tools like CallTrackerFX to see exactly where calls are coming from.
Showcase your work. It is very important that visitors see exactly what you do (in case it was not clear from content). Include pictures of completed or ongoing projects, your equipment/tools, and your team.
Our Website Design Approach
While many may think of the process of designing a website as a very simple and straightforward one, we use a step by step approach in order to come up with the most ideal website for our client. Over the years, we have been able to refine this process and fulfill the needs of our clients.
Understanding you and your target customers
Before we design a website, we need to understand who you are and the kind of customers you’re targeting. We’ll need to know the goals of your business and research on your competition. We’ll also perform a site audit, if you already have a website, to understand your current position.
Planning your new website
Next, we’ll go over all the client requirements. We’ll need you to provide all the necessary information including the call to actions, logo, product descriptions if any, preferred site style among others. This will helps us to better plan the website design process.
The design and development process
The design and development stages can be done concurrently. Our team of designers and developers work hand in hand to ensure your website requirements are met. This means we come up with compelling designs that are enticing to users as well as proper programming and content to bring the design to life.
Deploying your new website
Once the website design and development is done and the client has approved the result, it’s time to introduce the new site to the world. We always submit the site to search engines for crawling and indexing. This important stage ensures that your web pages can be found online.
Measure and track progress
We use several Internet marketing tools to track important metrics such as site traffic, time spent on site and bounce rate because they help us to understand how well your web pages are performing. We make the necessary changes to improve the performance of your website and make sure there’s nothing negatively impacting your rankings.