5 Golden Rules All Web Designers Must Follow
Before you rush to build a website, have you taken the time to understand the target audience? Most web designers will rush to create websites before taking the right steps that help them build effective web designs. Whether you’re a business owner, a blogger or creative, effective web design will help you reach out to more people and enhance your brand. Below are some of the basic rules web designers Halifax need to know before embarking on web design and creating effective pages that make an impact.
1. Understand your target audience first
Before you start designing web pages, know whom you’re designing it for. The ideal website is created with the target clients’ needs as a top priority. If you have a beautiful website but it’s unable to fulfil the needs of its target audience, you have failed. How can web designers understand their target audience better? One quick and easy way is to review competitor websites and see how the site visitors engage with the content. You may also do a little research to find out who is likely to be interested in the website and create a persona with details such as their age, occupation, and income which gives you a picture of who the website is targeting.
2. Choose the right type of website
There are different types of websites to choose from depending on a client’s needs. you can have a portfolio website, an ecommerce store, one-page business website or blog. Start by choosing the type of website before you decide on the platform because it will help you select the right thing for your target audience.
3. Plan an ideal website structure
Most web designers will create a wireframe, which outlines the type of web pages the site will have and how they are going to be linked together. This wireframe is important because it impacts on the customer journey. Consider a few things such as a simple navigation that makes the site easy to use and mobile friendliness which impacts SEO and usability. Think about the content that will be published on different web pages and make sure it’s properly structured for the user to easily follow through. Design the site in such a way that it’s very easy for users to read, review, share and download content when necessary.
4. Take time to choose the right platform
Platforms like WordPress are often used by businesses because they offer quick and customized solutions. But before you settle for any platform, make sure it will support your website structure. If you have unique features or require better security, choose a platform that allows you to achieve them.
5. Don’t let beauty exceed functionality
While building a beautiful website is important, you also need to make sure the site functionality is top notch. Make sure all features work just as beautifully and that your customer journey is perfected. This, together with beautiful looking web pages will transform your brand and give target customers a great first impression.