5 Tips to Design a Professional Website
What’s your definition of a professional website? If your website has a compelling design, engaging content and gives users a great experience and functionality, it’s safe to say you have a professional website. We know that people react differently to different styles but that doesn’t mean that you shouldn’t try to create a balance. With that said, we’ll summarize some golden rules of website design which you may want to consider for your Halifax business.
1. Simplicity is key
When designing a modern website with a goal of making it appealing, fully functional and engaging, always remember that less is more. There are so many new website design features coming up every day but you simply can’t include all of them in your site. Including anything and everything on your web pages will make it appear cluttered and you’ll lose customers along the way.
2. Understand the psychology of colors
The colors you use on your website and how you use them can heavily impact on your conversion rate. Don’t be quick to choose colors simply because you like them or think they look nice. Learn about colors and understand the different emotions that each of these evoke. Be particularly careful about the colors you use on the call to action buttons, headings and captions on your site. Remember to use the brand’s logo as a guide on what colors to use throughout the website.
3. Use a maximum of 3 different fonts
The fonts you use on your Halifax website will really determine the site’s readability and ultimately engagement. If you pick a font that is too small, too big or varying types on the same design, the overall look may appear cluttered. Choosing the right size and type of font can actually contribute to giving your site a professional look. You can choose a font family that has different types and stick to it throughout the design.
4. Make use of whitespace
Whitespace is a very important element in modern web design in Halifax. Leave enough white space on your design to give it an elegant vibe and make your call to action buttons stand out. Don’t be afraid to break your pages in numerous paragraphs because this gives the users some breathing room which allows them to follow through the content and digest the information they’re reading at their own pace.
5. Create responsive web pages
The number of web users accessing the internet using their mobile devices is always at an increasing rate. In fact, search engines like Google are favoring sites that are mobile friendly simply because a higher percentage of their users prefer mobile. For this reason, you must build a site that is mobile friendly. Consider factors such as site speed when choosing elements like flash which are likely to bog down your site. Take steps to enhance your page load speed such as compressing files before uploading.
Give web visitors a compelling design but don’t forget to work on your content. Make sure you also avoid distracting graphics or other web elements that may interfere with the user experience.