7 Deadly Mistakes to Avoid in Web Design
Before you even get to plan a new website design project, it’s important to think of the many bad examples of functional websites we come across daily online. Many website owners make decisions for their visitors without knowing that some of those features they insist on could interfere with the way the site functions or the ease in which visitors navigate it. As the web designer, it is your job to discuss these important issues with the client. Let’s cover 7 common website design mistakes we’ve seen too often.
What does your company do?
It’s wrong for a web visitor to be left wondering what your company does even 5 seconds after browsing your website. Immediately someone lands on the site, they should have an idea of what the site is about. This means the design should make your products/services visible and communicate about the company using features such as reviews and partners to build trust in the brand.
A website that’s not responsive
Any website that’s not mobile friendly has no space on the web. If it doesn’t matter so much to your brand, believe that it does to search engines like Google that can choose never to show your site on search no matter how great your content is.
Slow loading pages
This usually happens more often that you can imagine. You add on every new design feature that seems so appealing, pile the site with images and videos then forget how it affects the site load speed. If a site is taking too long to load, web visitors will quickly click on the back button and that means you’ll keep on losing potential conversions.
Really slow font sizes
There are millions of web pages with great content on the web so if users are having a hard time reading text on your site, they’ll simply click away. A golden rule is to always ensure the body text is at least 14px. Sans Serif font is usually very reader-friendly and highly recommended for body copy. Don’t let people squint in order to read content on your website.
Links that open multiple browser windows
One of the things that can make navigation difficult for users is including so many links on a page that open new browser windows. The new windows can go unnoticed and ruin the user’s experience. Include links only when necessary and avoid links that open on a new window.
The buttons are not conspicuous enough or properly placed
You really need to take time when designing the buttons of a website. How they look and where they’re placed will determine how many visitors get to click on them. Mobile traffic is on the rise so ensure these buttons can be seen on multiple screen sizes and appear clickable.
Poor page structure
Most web visitors will not read the entire text when they land on a page. They simply skim through the headlines and emphasized text before they decide whether they should give it any attention. Make sure your content is properly structured while making good of whitespace to grab the user’s attention.