Is your website mobile ready?
A responsive or mobile-ready website is one that renders well on different devices and window/screen sizes. RWD (responsive web design) gives you a website that uses flexible images, proportion-based, fluid grids and CSS3 media queries. So, what are the advantages of RWD?
1. A responsive website holds visitors longer on your website, which leads to increased conversion rates. According to a study published on Social Media Today, 52% of online users are less likely to engage with a company if they get a poor mobile experience. When viewing information on mobile devices, users usually search for easily digestible sections that are visually appealing given the reduced screen size. It is particularly important that you have a responsive web design if you require users to complete online tasks because according to a recent research posted on Huffington Post, 90% of users switch devices while completing such tasks.
2. Go for responsive web design for a high ranking. Google released an algorithm update in 2015 that favours responsive websites. The faster loading speeds characteristic of responsive websites is also a factor in search engine optimization. A high ranking means greater more hits and consequently greater conversion rates.
3. With RWD, you do not have to create 2 different websites for desktop and mobile devices. This allows for easier management and it has cost benefits.
Tips to make a mobile-ready website
1. Fluid grid
Instead of pixels, use a fluid grid. This way, your site will be sized proportionally and not one specific size. A responsive grid will have scaled heights and widths and will be divided into columns. The proportions will be determined by the size of the screen.
2. Consider touchscreens
Nowadays, even laptops come with touchscreens. The responsive web design should, therefore, cater to both touchscreen and mouse users. As an example, consider styling drop-down menus large enough for a fingertip. You should also ensure CTAs, buttons, and other usually-tiny elements are properly displayed for easy touching.
3. Only include the important elements
You will not be able to replicate everything across all device sizes. Work on what is important to ensure you do not compromise user experience. As an example, at Nova Solutions, we condense menus and navigational options into a single button that open with a single press.
4. Create image sizing rules
Image sizing is one of the greatest challenges when implementing RWD. At Nova Solutions, create rules in the CSS to determine how images are handled on the different screens, such as those that should be removed and those that should be made full screen.
Most people still use pixels to define font sizes, but these have fixed width and may impact on user experience. At Nova Solutions, we use responsive font which is related to its parent container width.
Finally, outsource RWD because a pro will have the training and experience necessary to get you a responsive website that ranks high in SERPs.
Our web design team has years of experience in responsive web design. Fill our online form for a quote and feel free to call +1 (902) 700-6822 for any question you may have about web design and online marketing.