Owning a business is the art, science and craft of formulating, implementing and evaluating all decisions that will enable you to achieve your long term goals and objectives.

In todays’ business landscape, business owners are well versed in core business ideas and strategies that usually remain unchanged from year to year. However, things continue to evolve and frequently change, technology and the abundance of information at our fingertips has forever changed the marketplace of how businesses are run. Business owners have the power to scan every corner of the world at any particular time.

Strategy is about the ‘big picture’ when it comes to business. It is essential to know the direction, long-term goals, and objectives and following these steps in gradual progression so they can be achieved.

One problem that usually rises to the surface in many companies;  is that their work staff is lacking knowledge and deprived of the necessary tools and latest technologies to forge a business formula for success.

We have all heard mention of ‘SEO’ and ‘Content marketing’ in the business landscape.  It’s almost as if we are expected to know, and are usually too afraid to ask. But guess what?  The average Joe just doesn’t know it’s true potential and capabilities.

First, SEO or Search Engine Optimization is a methodology of strategies, technologies and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement or presence in the SERP (Search Engine Results Page) including Google, Bing, Yahoo and other search engines.

Secondly, Content marketing is the business process of creating, distributing all relevant, valuable content. To attract, acquire and engage a clearly defined understood objectives of driving profitable customer action. The key word in that sentence is ‘valuable’.  Any piece of original content marketing which is created should engage a response from the recipient. The primary goal is to provide as much value from content marketing strategies that meets all the needs of the target audience.

Traditional marketing and advertising streams tells the world you’re a pop star. Content marketing shows the world that you actually are.

SEO and Content marketing, go hand-in-hand. You can say they’re two personalities of the same entity. You can’t have one without the other, it becomes an awesome combination when both are used to their best abilities. It’s like peanut butter and jelly, bacon and eggs. In many respects, they are good on their own. Essentially, together they’re an impressive duo because they provide and generate more benefit to the target audience.

SEO and Content Marketing share a lot of similarities, they are two different and independent tools that when combined provide a load of benefit to any business. On a whole, it can lead to an increase in website traffic.

Content Marketing

Elements and Benefits:
– Focus on key ideas.
– Content reaches your target audience.
– Keyword research is equally important once content is created.
– Search volume doesn’t define the value of the content to the reader.

Search Engine Optimization

Elements and Benefits:
– Keyword research for variety of ideas.
– Choose keywords search by highest number of users to the website.
– Improve your content with a whim.
– Direct users to the website with more valuable content.

Many businesses or websites still don’t realize the potential of using SEO and Content Marketing as one entity. Instead they believe Advertising and Content marketing can have the same benefit, and this still remains a huge problem in the business landscape.

Some business organizations believe Content Marketing is about:

– Producing content.
– Engaging people to view it.
– Booking orders from prospective clients.

But, let’s set the record straight, Content marketing is more about:

– Making a direct connection to your audience.
– Building a trust.
– Becoming an authority.
– Gaining or acquiring loads of work as the go-to company.

Many business owners still haven’t realized the full potential of incorporating SEO and Content Marketing and how effective of a marketing tool it can be, however, it is  still is taken for granted in what it  accomplish.  If you want to be successful then you need to understand how much of an impact both can have on your website and to your target audience.

We already know that SEO is the technique of using keywords or phrases to help your site reach new levels to rank higher in search engine results. While, content marketing plays a huge role in effective SEO and you can gear your content toward a local and worldwide audience if need be, thus improving visibility and lead generation.

Together SEO and Content marketing are a dynamic duo, while making a genuine improvement in website traffic for all your long-term business goals and abjectives.

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Shamil Shamilov

After years of extensive “hands-on” marketing experience at large multinational firms, Shamil has become a valued partner at Nova. His strive for marketing excellence and his business acumen plays a vital role to new business development and client management. With an MA in International Conflict Studies under his belt, he is a master at finding creative solutions to the marketing challenges.
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