Why Should I Use Landing Pages For PPC And What...
Webmasters, site owners and search engine experts are finding it harder and harder to gain referral traffic from Google. The reality is that Google has made it even more difficult to get traffic from organic search results. One of the recent changes by Google is the featured snippets.
At the very top of Google’s organic search results and right after the ads, there’s a small box that appears with some content. This is what is regarded as a featured snippet. The purpose of this small box of content is to answer the user’s question instantly. When your site is featured, you gain brand exposure and have a higher chance of getting massive traffic on that page.
There are three types of featured snippets you’ve probably come across on Google search results:
Research shows that more than 90% of webpages that appear on featured snippets already rank top 10 on Google SERPs. This means that if your web pages are already ranking high on certain search queries, you have a high likelihood of getting featured. However, 70 percent of sites that appear on the featured snippets are not on the first organic position.
There are certain types of search queries that often appear as featured snippets. They include:
Bear in mind that search queries which involve images/videos, local or shopping content do not appear in featured snippets. Therefore, in order to be featured, start by improving your overall rankings especially for the long tail informational search queries. Your site will also be featured in the snippets if your niche is in the financial, health or DIY sector.
Take time to do proper keyword research and come up with phrases that users are likely to key in when looking for a product or service that you offer on your website. You can do a simple search and look at the “people also ask” section at the bottom of the SERP to get ideas on topics you should cover in your content.
There’s really no magic that will make sure your site gets featured. You just need to use the best SEO practices. On-page SEO techniques will help you to rank high for queries. The idea is to make your content crawlable and it will rank especially if it is properly optimized. When creating content, aim at answering each question concisely. Featured snippets usually cover 45 – 97 words so this should act as a guideline on how long your answers need to be in order to be featured. Most importantly, take time to create unique and quality content or hire a SEO company that will help you make the most of on-page site optimization.
Why Should I Use Landing Pages For PPC And What...
Techniques For Good Website Development There is nothing constant with...
Ecommerce Conversion & Optimization Landing Page Optimization Attaining Higher Sales...
Avoid Overloading Your Website With SEO Content Quality SEO Content...
E-Commerce Tools For Website Design Types of Tools An Overview...
10 Proven SEO Techniques For 2018 SEO Techniques Significantly improve...
SEO Budgeting & Service Providers Online Marketing Budget Сhoose an...
How SEO Marketing Compares To The Entertainment Industry? SEO Marketing...
How Can I Use Facebook Remarketing Effectively? Social Media Marketing...
The Relationship Between PPC And SEO Purpose of SEO and...
The Importance of Web Design & Social Media For Businesses...
Website Marketing Services We Offer Effective Website Marketing Services Are...
Some Benefits Of Outsourcing Web Design Work Business Growth You...
SEO Tips When Targeting Queries With Low Search Volume High...
Why Consider Bing for SEO Strategy? Search Engine On The...
Looking For SEO Services? Consider How SEO Ties With Your...
Tips For Web Designers: How To Increase Productivity Tips For...
Questions To Ask Before Hiring An Ecommerce Solution Company Ecommerce...
A Guide to Boosting Your Website Speed Responsive Web Design...
Shape Use In Website Design Website Layouts How To Implement...
Review Management Online Reviews From Customers Business’s Reputation No matter...
Advantages of Hiring A Web Design Company Web Design Firm...
Is PPC Advertisement Worth My Time? PPC Advertisement Catches Attention...
What are the Worst Design Flaws for Law Firm Websites?...
What Should I Include In My SEO Checklist? My SEO...
What Are Some Unique Tactics Offered by SEO Companies? Unique...
Is Your Payment Process Problematic? Payment Process Checkout Experience Your...
How To Turn Your Social Media Followers Into Customers Turn...
Automotive Dealership SEO Campaign SEO Tactics Optimizing your Web Pages...
Video Optimization Guide For Search Engine Optimization How to Utilize...
How To Get Started With Your Toronto SEO Campaign? SEO...
Selection Of Marketing Tools Selection of Marketing Tools Tools That...
Some Indications That Your Website Needs To Be Updated Website...
5 Original Website Layouts To Gather Some Inspiration A Good...
Why You Should Work With An SEO Agency That Ties...
6 Product Design Principles Every Organization Can Adapt Product Design...
SEO Companies & Relationships Do SEO Companies Really Have Special...
Is WordPress For Blogging? Advantages of WordPress Isn’t WordPress Just...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.