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Local Search Users
Hyperlocal marketing may sound like just another buzzword, but in reality it is a growing trend because local reviews are becoming increasingly more important to local search users. In addition, new technologies like beacons are also making a splash in the world of local SEO.
Let’s take a brief look at each of these phenomena and how they are changing the work done by SEO professionals.
While beacon technology and the plethora of local review sites may seem intimidating at first, any business owner or SEO practitioner must recognize the growing significance of these trends and be prepared to meet them head-on if they hope to succeed in a very competitive marketplace.