5 Reasons Why Your SEO Campaign Might Have Failed
A lot of companies in Mississauga have been extremely successful with their internet marketing campaigns. They have increased their visitors, doubled their conversion rates and improved their brand visibility, solely with SEO.
But there’s also another group of people, who have failed miserably at SEO. And most of them are forced to believe that SEO is a complete waste of time, money and effort, which in reality is completely untrue.
Over the last few years, we have witnessed many SEO campaigns fail because they were destined to fail from the start. We have also spoken to companies who were incredibly hard to convince, to give SEO a second thought. Once bitten, twice shy!
Based on our experience, if your SEO campaign has been unsuccessful in the past, then it’s because of one of these 5 reasons.
A lot of people start their SEO campaign with unrealistic expectations. For example, if you have an e-commerce website that offers products in 25 different categories and you expect to dominate search engines for all those categories right out of the gate, then you started off on the wrong foot. SEO is not a magic formula that will succeed overnight. It is a slow and continual process that works best with incremental results. You can start off by trying to rank for one category of keywords and then when you have achieved success, replicate the results for the next category and so on.
Unrealistic time frame
One of the most common mistakes made by new businesses planning their first digital marketing campaign, is to set an unrealistic time frame in their minds. Everybody wants fast results. But it is extremely important to consider the competitiveness of your industry and also, the keywords you are aiming to rank for. If you want to rank for ‘Best kitchen renovators in Mississauga’ or ‘Top web design company in Canada’, it’s going to take time.
Poor Keyword Research
This is a step where most campaigns go awry. Quality keyword research is such a critical part of any SEO campaign. Many companies jump into SEO without proper keyword research. We have spoken to companies who had a few keywords in their mind to start with, which they ‘thought’ that their customers were most likely to use, while looking them up on the internet. Thought? Without quantifiable data to back it up, it’s like shooting in the dark.
Lack of quality content/website design
Without an intuitively designed website which engages your website users and without copy that addresses the concerns of your customers, your SEO campaign is as good as zilch. Because you may rank for the keywords and get traffic, that doesn’t convert. All the traffic that reaches your website is only good if it converts.
Inexperienced SEO Company
Last but not the least, hire a reliable SEO company who has the experience in your field of business. We mentioned the field of business because it’s important that the SEO company you partner with, understands the competition and has proven results to back it up with. Ask for references of their recently completed projects. Never hire a company solely because they offer premade cookie cutter SEO packages at throwaway prices. Hire a Mississauga SEO company with the right skills, flexibility and expertise.