5 Steps To Improve Website Loading Speed

In the recent past, Google has been a lot more forthcoming about revealing factors that affect its algorithms. And they have time and time again, emphasized on the importance of website loading speed in enhancing the user experience.

In a video that was first telecast in 2010, Maile Ohye from Google tells this.

 “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.“

In another interview, she also mentions that slow websites are annoying and web users like websites that load fast. That’s what has prompted Google to include site speed as one of the factors that influences rankings.

If that was the threshold 6 years ago, what is it right now? And how is it affecting your Mississauga business, if it hasn’t affected it already?

If your website is criminally slow to load and you are at your wits end trying to figure out what to do, then here are 5 steps that will guarantee an improvement in your website page loading speed.

  1. Optimizing Images and Design

One of the first and most critical aspects of a slow loading website is uncompressed images. If you have a design-heavy website with tons of images, then that can be detrimental to the site speed. Thankfully, optimizing images is fairly simple. There are plethora of online tools which can be used to reduce image size. Content Management users are in luck because images can now be compressed with the click of a mouse using a Plugin. No technical expertise required.

  1. On Page Components

You can reduce the number of HTTP/S requests made while the site is busy downloading flash, scripts and css by enabling ‘HTTP keep-alive response headers’. If you have one too many JavaScript files loading, then combine them into one to further reduce the number of HTTP requests.

  1. Avoid duplicate scripts

Duplicate scripts will only pile up unnecessary HTTP requests further increasing load time. You can avoid including the same script multiple times by including a script management system. The easiest and simplest way to include a script is to use the ‘SCRIPT’ tag in the HTML page. PHP users will have to create an interScript function.

  1. Browser Caching

Browser caching is one of the most effective techniques to help reduce page load time. It instructs browsers to store some files of the design in the local cache so that it doesn’t have to be downloaded repeatedly. Browser caching can be enabled using HTTP headers or by using plugins like W3 Total Cache.

  1. Using a Content Delivery Network

A content delivery network creates multiple copies of your website which are then stored in servers around the world. Depending on the geographic location of the web user, the website is delivered from a server closest to that location. This significantly reduces page load time.

If you have an e-commerce website or an online business in Mississauga, then optimizing your website according to Google recommendations is crucial for the success of your online endeavors. Speak to an SEO consultant today to know more about it.


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