A Study Guide To SEO – Definitions Of Important Terms And Concepts

There are plenty of SEO quizzes on the web that will help you gain knowledge of various search engine optimization terms and techniques. If you are involved in any kind of business in Mississauga, you need to have some grasp of internet marketing and SEO. Even if you plan to outsource the work, it’s imperative that you have a basic or even intermediate understanding of how SEO works. The more knowledgeable you are, the easier it will be for you to determine whether or not an agency is offering you legitimate services.

To prepare you for a quiz, here is a study guide of terms and concepts that you should know in 2016:

Responsive design – A website design concept that uses CSS to dynamically adapt the HTML to fit the screen size of the device upon which it is being displayed.

Mobile sub-domain – This refers to a sub-domain to which the web server will send user based on the user agent.

Duplicate content – This occurs when there are substantial blocks of content that are either a complete match or very similar on more than one page.

Keyword cannibalization – When there are multiple pages on the same website that are optimized for the same keyword(s).

Dynamic serving – A type of site that determines the user agent of the browser being used and sends different HTML that is sized for optimal viewing.

Hreflang tags – These are used to tell the search engines either what language, or what language and country the website is designed to serve.

Meta robots noindex tags – If there is any page that should not appear in search results for any reason, use these tags.

 Vary: User-Agent HTTP Header – When a site has content that varies by user agent, use his header to inform caching servers.

Now that common terms are out of the way, here are some facts about SEO that you should know:

– The most important ranking factor for on-page content is relevance. Google takes into consideration the quality and relevance of the overall content more so than other factors.

– The single most important place to stick the targeted keyword on the page is the title tag.

– Despite what some experts might say, there really is no one length that is ideal for content on a web page. The ideal length is whatever is the most appropriate to the given topic on a particular page. The length should not be too short that it excludes anything, or too long that it includes too much useless padding.

– The only way to recover from Panda is to fix poor-quality and thin content throughout your website and wait patiently.

– The only way you can recover from Penguin is to clean up links from link farms, web directories, countries where you don’t do business, low-quality article directories, places here you have to much anchor text, and then wait patiently.

– It DOES matter where content is located on a webpage, as the placement says something about the relevance and importance of the content.

– You will want to use the rel=”canonical” tag to minimize duplicate and/or thin content risks when implementing different filters for products on an e-commerce site.

This is just a small guide to help you learn more facts about search engine optimization.


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