Alarming Tag Mistakes Found Of E-Commerce Sites
There are some e-commerce sites that really mess up their SEO by making mistakes with tags. Making such mistakes can hurt sales because it can confuse the search engines and give shoppers a hard time finding what they’re looking for. This is particularly the case with pages with a faceted navigation, on which an alarming number of e-commerce sites use conflicting tags.
A few examples of conflicting tag combinations used by many e-commerce websites include canonical with nonindex, canonical with nofollow, canonical to homepage, canonical with Blocked In Robots.txt, and canonical with hashbang.
A hashbang URL was a part of a technique that allowed Google to crawl AJAX pages that was once supported by Google. However, this method is no longer recommended by Google and should not be used. Canonical should not be used with the nofollow tag, as the latter gives search engines information on how to deal with PageRank flow from the webpage, typically by telling the bots to block all PageRank flow from the page. However, the canonical tag contradicts this by telling the bots to pass all link value to the page to which the canonical is pointing.
When it comes to the canonical tag, the proper implementation is to use it on a webpage that has a superset of information pertaining to it, such as a nearby parent category page.
Some other common mistakes made by e-commerce sites include:
– Cumbersome, unintuitive site navigation. If consumers can’t find what they want within a very short timeframe, they will leave. A higher bounce rate leads to lower search engine rankings. Everything should be neat and organized. The number of clicks required to find any particular item should be minimized.
– A long, complicated checkout process. Customers are not going to complete a checkout if they have to fill out page after page of information. Any fields that are unnecessary should be left out of the process. The only entry fields users should have to fill out include name, shipping and billing addresses, email, payment information, and any coupon code or promo code. Ideally, all of these fields should be placed on the same page. It shouldn’t take any more than one click for submission and a second for finalizing an order.
– Generic product descriptions. Product descriptions and reviews offer great opportunities for search engine optimization. It’s never a good idea to simply copy and paste the manufacturers’ descriptions for the products. Each description should be uniquely written with a targeted keyword or two. Even if there are thousands of products, each one needs its own unique description.
– Using cheap, stock photos. Images are also important for SEO. Just like the descriptions, using the same photos as the manufacturer is a huge mistake. People want to see high-quality photos of the products that they are considering. It’s important to show multiple angles of a product. Users should be able to zoom in or out if they need to see a close-up of the product. The image alt attributes should be optimized for search engines as well.
These are a few examples of mistakes e-commerce sites tend to make. It’s in the best interest of every internet store owner to work with a developer who knows how to properly use tags.