Can You Guarantee a #1 Position on Google?

As SEO Consultants in Mississauga, we do hear a fair number of questions which makes us want to rip our hair out. But we take most with a pinch of salt and a shot of tequila.

This one though, is asked so frequently, that we have seriously considered programming an answering machine to answer this.

We understand that hiring an SEO company is a daunting task considering that you’d be paying a few hundred or even thousand dollars at least, per month, depending on how competitive your niche is.

You have to ensure that you are not being fobbed off.

Most other services offer guarantees. So why can’t an SEO company offer one?

Here’s why.

Rankings are unstable and personalized

If you live in Mississauga and do a search for ‘Top SEO Consultants’ and then drive down to Walkerton and then do the same search again, you’d get different results in both the places. That’s because your query may be executed from a different datacenter. Similarly, if you are logged into your Google account while searching, you may receive personalized search results. To add to this, Google updates its search algorithms many times each year. Each update results in a shuffling of the search result pages and chances are, that your ranking may be affected. In such a scenario, it is impossible for an SEO company to guarantee a ranking.

They may rank you for a 100 keywords which ‘they’ choose

After receiving countless emails that offered a chest thumping ‘We can rank you for anything’ guarantee, we decided to respond to one of these companies to see what they could come up with. The tactic was so sneakily disguised, that it was no wonder that gullible customers were falling for it. They claimed to rank us for 100 keyword phrases. The catch is, that they’d choose the keyword phrases. Wow! Think about it for a second. Anyone can rank you for keywords which have no competition whatsoever or keywords which hardly bring you any serious traffic. How do those rankings even matter? And they add your name to a list of ‘extremely satisfied’ clients and claim to have a 100% success rate.

Google warns against it

Google has explicitly stated that no one can guarantee a #1 ranking on Google. Probably, not even Google themselves. Every website is matched to a search query from billions of webpages taking into account hundreds of factors, some of them geographical, others personal. Anyone who offers a guaranteed ranking is bogus. Period.

Rankings alone do not warrant success in SEO

Success in SEO must be measured by an increase in targeted organic traffic. You can rank for the most competitive keyword on earth. But that does not warrant traffic to your site and conversions. What matters is the rate at which the traffic converts or completes the action that you desire off them. It may be calling you to enquire, or buying a product.

Lofty Promises in SEO have a bad track record

There is a reason why ‘We can guarantee a #1 ranking in Google’ emails end up in the spam folder along with the others who sell fake medications or promise to transfer a billion dollars in your name that they inherited in Cameroon. It is because these emails and such companies have a dubious reputation in the industry. Behind the slimy sales pitch lies an unscrupulous network of spammers who will permanently dent your brand identity online.

There are many genuine SEO companies in Mississauga who do not make promises which they cannot deliver on. Speak to a company that has a clean reputation and shies away from the word ‘Guarantee’ when it comes to rankings.


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