Factors To Consider When Creating Your SEO Budget and Checklist
SEO is essential, and most of it requires money. There are some things you can do yourself but as your business grows, so will your SEO needs.
How much should you spend on SEO? Which services should you be spending the money on? Since most beginner entrepreneurs don’t have enough money to spend on a full SEO campaign, you must carefully select which services will help you get off to a good start.
Here are some important things you need to know before you create your budget.
– Keep in mind that SEO is a long-term strategy. It’s not a one-time thing. It’s an ongoing process, and it can take awhile to start working – even if you do everything correctly. This means that you shouldn’t expect any unrealistic results, such as getting a top ranking within a few days. Or even a month. Avoid any SEO firm that promises you something along those lines. It’s probably a scam.
– SEO is not cheap. While there are quality providers who do offer fair pricing, you don’t necessarily want to select the cheapest. If you pay for cheap services, you may end up with a mess of a plan. It’s better to have a few quality services that cost more than many services that cost less.
– Determine your strengths and weaknesses. What types of SEO would be right for your business? Will you need a lot of content, such as blog posts, on a regular basis? Do you need product descriptions? Help with social media? At the very least, you will need to have the basics covered for on-site optimization.
– Find out what kind of methods an SEO company uses before paying any money. It’s recommended that you have an idea of which techniques are acceptable and unacceptable by the search engines. You don’t want to go through all that trouble of creating a website just to have it penalized or even banned due to someone else’s mistakes. It’s still your website, and the responsibility is on you.
– Have some tracking tools prepared. Even before your site is optimized, you should already have a plan on how to track the results. There are tools to help you monitor keyword rankings, PPC success, backlinks analysis, and every other aspect of internet marketing.
– Have a plan for measuring ROI for organic searches. Which metrics will you focus on? Keep in mind that rankings aren’t necessarily a metric for measuring the return on investment. Even if you do have a top ranking for a certain keyword, you still might not receive a lot of traffic. There could be a high bounce rate if your landing page isn’t designed correctly.
– Think about which social media channels you will participate in, and how you will go about it. You don’t want to just jump in blindly to Facebook or YouTube marketing. Think about your approach. What kind of content do you want to share? How will you let everyone know that you are an expert in your industry without spamming? Which keywords will you use on your profile page? You need to have answers to these questions before you begin social media marketing.
– SEO is not a quick fix. It’s something that requires consistency and takes a lot of time. Don’t feel discouraged if you don’t see results right away.
When preparing your SEO budget, it can be hard to know where to start, but working with a good SEO firm that takes the time to understand your company and your marketing needs is a great first start. They’ll be able to guide your through what SEO actions can give you the best return for your marketing dollar.