How Page Load Time Impacts SEO

If you have ever reached a webpage only to be greeted with a blank screen and a ‘loading’ icon that keeps turning, you’d know how annoying it is. And if you are an online business in Mississauga, then it can have a detrimental effect on your ranking too.

Nobody likes slow and sluggish websites. We are not in the 90s anymore. The internet is lightning fast and so should websites be.

But it was not until Google announced that ‘Page Loading Speed’ would be considered as one of the factors that influenced rankings, that people started to sit up and take notice.

But the announcement was not a complete one by far.

There was a lot of mystery about it.

How does one define Page Speed? Is it the time taken for a page to load until you can start to interact with it? Or is it the time taken for all the background graphics, trackers and advertisements to load completely?

Web developers and SEOs were left speculating.

Over the years though, things have become more evident and people today know how and why page speed matters.

Why Google Hates Slow Websites

Google’s constant endeavor has been to give weightage to websites that improve the user experience. Be it via content, via intuitive design or via page speed. It likes websites that makes things easier and simpler for web users.

And a website with poor page speed mars the web browsing experience. On the other hand, if the site loads fast, it is a lot more likely that the user will spend more time on the site thereby experiencing something positive out of it (provided all the other elements are in order)

How to know my Pagespeed

Ok. So you know that poor Page speed may affect your rankings. But how do you actually know if the Page Speed of your website is below the accepted threshold?

There are many online tools which can be used to analyze your website load time and provide you with a detailed Page Speed Score and also suggest ways in which you can improve your page speed.

One of them is

What can affect your Page Speed

A website’s page speed is dependent on several factors. Most of them can be tweaked to improve the speed. Some of them are:

  • Cheap web hosting:

    If you are using cheap shared hosting, then you cannot expect blazing fast page load times. Many websites share the resources on the server and it is normal to experience sluggish performance.

  • Uncompressed Images:

    Every image that you upload on the server should be optimized/compressed for usage on the web. Period.

  • HTTP Requests:

    Some websites are design heavy and have a lot of CSS style sheets, scripts, images and HTML. When such websites load, it results in multiple HTTP requests that are made to the server. More the number of such requests, slower the site will be.

Thankfully, there are workarounds to all these problems and by making small adjustments, you can easily reduce your website load time significantly. It is recommended though, that you speak to your SEO company first. They might be able to suggest easy methods to reduce the page load time


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