How to do Local SEO for Multiple Locations
Business with a local presence in Mississauga are missing out on tons of potential traffic if they are not targeting local SEO. Most experts are of the opinion that Local SEO is one of the things to watch out for in the next few years.
And contrary to what you may have read or heard, merely grabbing a place in Google listings isn’t enough. There are other factors which are equally important, especially, if you service multiple locations.
For example, let’s say you have offices in Mississauga, Scarborough, Milton, Oakville and Burlington. How do you ensure that your business is listed in search engine result pages when users in all of these cities search for it?
Let us help you take the guesswork out of it. Here are a few tips for Local SEO for companies with a presence in multiple locations.
On Site – The Basics
The first and most obvious step is to let search engines know that your business is present in all these locations. To do this, create a webpage for each specific location on your website.
The name of the town should clearly be listed in the URL and also on the header of the page.
Create Meta tags for each of the pages which describes the business and most importantly, mentions the geographic location.
Now create content for these with your local keywords and also, which includes the business address, local phone number, services provided, number of staff, working days, working hours and pictures of the location if possible. You can customize the page further by adding local community events and details of participation in these.
All these pages must be linked from the main website. The footer is an ideal place to position these links on.
Link internally to these pages from your blog posts whenever possible.
Off Site – The Links
Now that you have the on-site factors accounted for, it’s time to go out there and build some links.
- Log on to Google listings and claim your business locations. This is only applicable to businesses who have a physical location in each of the areas.
- Create videos for each of the locations and distribute the videos on third party sites like YouTube and Vimeo. Apart from sharing the videos on your website and on social media, it can also be a good source of traffic. Ensure that each video has the physical address.
- Look for local directories and aggregator applications in your business niche and get each location listed on it. Think beyond Google and Bing. There are other options like Kijiji, Goldbook and Cylex Canada. Claim your spot in each one of these and ensure that the listing is updated with the most current information.
- Encourage your existing customers to leave reviews for your page on Google, Yelp, Bing and other review based platforms.
Local SEO can be confusing and time consuming if you are targeting multiple locations. It is much easier to hire an SEO company in Mississauga that offers Local SEO services.