What Can You Expect With SEO And Internet Marketing in 2016?
What is search engine optimization going to be like for Mississauga businesses in 2016? Drastic changes really aren’t expected. Google’s prime goal is still delivering the most relevant answers to search queries, regardless of whether the search is conducted on a mobile device or computer.
As it has been over the past couple of years, responsive design is still extremely important. Your website should be accessible on every screen size. One area you may want to include in your search engine marketing plan is voice search. More and more people are using apps such as OK Google to conduct searches verbally, often in the form of a long-tail keyword or question. Google aims to deliver direct answers to questions, so the more relevant and informative your content is, the better.
Mobile Friendly Websites
Google provides a Mobile-Friendly Test Tool that measures the mobile friendliness of a site. All you have to do is enter the address and wait a few seconds. In the results, you will be informed of any problems, such as whether the links are set too closely together and if the mobile viewport needs to be set.
Another thing you may want to do is use schema markups to send better signals to Bing, Google, and Yahoo. These give your content more prominence in search rankings and allow your content to surface in new experiences such as Google Now and maps.
Content in 2016
Despite some naysayers, written content still does, and always will, have a place in search engine optimization. In order to be effective now and in the near future, your content must be written in a way that makes it easy for users to find answers they seek. Quality of content is more important than quantity. Provide sufficient information and keep to the point. Instead of focusing on keywords, focus on sentenced based or question based queries.
Video content will become more popular as companies use platforms that allow them to create low-cost, easy-to-make videos. Google is even experimenting with video ads in certain search results.
Social Media and SEO
How exactly social media and signals relate to SEO has always been questionable. The overall consensus is that social signals do not affect rankings directly, but rather in a roundabout way. For one thing, the more views and shares a piece of content receives, the higher the page it’s associated with ranks. Also, social signals play a role in both link building and brand building.
In 2016, many experts predict that more posts on social media channels such as Facebook and Twitter will get indexed by search engines. Some Tweets do get indexed now, but they are few and far between. The number is expected to increase in the future.
Reviews and ratings have been extremely important for search engine optimization. This is because consumers make decisions partly based on what they read on review sites. This isn’t something that is going to change anytime soon. Aim to provide the best customer service possible so that consumers will be more willing to write good reviews for you.