SEO Friendly Site Url Structure

One of the most fundamental SEO techniques is to structure your URLs in a search engine and user friendly way. However, this has sparked a debate recently among SEO experts in Mississauga, with one group arguing that search engines are capable enough to read any url structure and to make sense of what’s on the page.

The other group have been vocal about their support for friendlier url structures that are easier to read for both users and supposedly, search engine bots.

Irrespective of which group you belong to, making your urls search engine friendly has been a practice that has reaped positive results for a large number of companies and if something works, then why fix it?

Understand the URL structure

So, how do you define an SEO friendly URL structure? Nothing is written in stone. The idea, however, is to keep it simple and readable. Here are three important factors to consider.

  • Simple:

    Use a single domain and keep a simple url structure. Use canonicalization where needed. Don’t have confusing 301 redirects unless necessary.

  • Relevant:

    It is ideal if the url is relevant to the content of the page. For example, if you have a law practice in Mississauga and you have written an article about ‘Commercial Litigation’, then the recommended way to structure the url would be ‘’

  • Readable:

    The above mentioned url is also easy to read. Any user who lands on your website or finds it in a search results page will instantly know that the page is about Commercial Litigation.

Based on the above mentioned factors, here are a few strategies that you can use in structuring or restructuring the urls on your website.

Keywords in the URL

Trying to optimize a webpage for a particular keyword phrase? Use it in the url. This is helpful in more ways than one. If the url is shared on a social media site, where the Page Title is displayed instead of the actual url, the user can hover on the link to see the url in the status bar (Bottom left corner of the browser). Also, if the actual URL is copy pasted, the keyword automatically becomes the anchor text for the link, which again is beneficial from an SEO perspective.

Avoid Dynamic Parameters

Most content management systems auto-recommend a pretty url structure like ‘’. But there are a few laggards that still use obsolete dynamic url structure like ‘’

Search engines may or may not have a problem with either variety. But it’s always better to use the first one and avoid using dynamic urls.

Shorter is better

Keep your url size between 50-80 characters. It’s easier to read, parse, share and also to embed.

You can remove the stop words

Sometimes, the article title can be long and have stop words like ‘and, or, but’ etc. It is not necessary to include these in the url structure. If omitting these words helps you to reduce the url size, then do it by all means.

If you are still relying on a primitive url structure that you suspect, may be affecting the rankabiilty of your website, then speak to an SEO consultant in Mississauga today to know how to restructure the url of your website.


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