The Importance Of Optimizing Images For SEO

The number of web users using the Image search engine in Google and Bing is on the rise. And it makes perfect sense too.

Search results are now blended. Have you noticed images on the top of the search result pages? Those are results from Googles Image search engine.

Let’s say a user from Mississauga wants to find out about ‘Waterfront Dining Restaurants’. Using image search provides him with exactly what he’s looking for by showing pictures of the actual dining area and the view of the waterfront. No guesswork involved.

The best part is, that some of the images that show up in Google Images, may be from websites that may not be ranking on regular search results pages. Yet, they get highly targeted traffic purely by optimizing their images correctly.

This makes it all the more important to consider Image optimization from an SEO perspective. And if you are still not doing it right, then here are a few tips to help you get started.

Choose the right filename

Always remember that the Google bot cannot actually see your image. It relies on data that is submitted with the images to determine what an image is all about. So, choose a precise and short filename that best describes the image. If you have an image of the CN tower in Mississauga, then an ideal way to name the file would be ‘CN-tower-Mississauga’ as opposed to something like ‘Image0013.jpg’.

Alt Text

Alt text stands for a text alternative that will be displayed if the browser cannot render the image for some reason. Using a descriptive alt text with your target keyword in it increases the chances of the image being listed by search engines for that keyword and also improves the click through rates.

Stick to context

Like Click Baiting using article titles that have no relevance to the content, some people use Image baiting by using images that have nothing to do with the content on the page. Do not use such techniques. Ensure that properly labelled images are placed next to the relevant text wherever possible.

Compress your images

Large sized images can slow down your website and fast page load speed is one of the factors that can affect your ranking. Use image compression tools to compress your images without compromising on the quality. You can also choose to show small sized images on your website and provide users with the choice to click on it to see the larger one.

Use Jpg or Png

It is always recommended that you use commonly supported image file types like jpg and png. In the recent times, animated gifs have become extremely popular too.

Image Sitemap

One of the easiest ways to stay organized is to consolidate all the images on your website into one directory. Add an image sitemap file to this to allow search engines to easily crawl the images on your site.

Image optimization is one of the newer SEO techniques that is fast becoming a necessity. If your Mississauga business is not leveraging the power of images yet, then speak to your SEO company today.


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