What Is Off-Page SEO?
Once you have your On-Page SEO sorted (Link to article about On-Page SEO), it is time to channel your energy towards Off-Page SEO, because that’s where the money is.
There is a general misconception in online businesses in Mississauga, that off-page SEO is all about links.
The more links you get, the higher the chances of your business getting ranked on search engines.
This is one of the oldest SEO myths that still lurks around, misguiding businesses into choosing strategies that end up going more harm than good.
So, what’s the truth?
Here’s our guide to off-page SEO for your Mississauga business in 2016:
It’s all about quality:
What is the single most influential factor in SEO that can have an immediate effect on your ranking? Well, its links of course. But before you hire a $100-a-month, SEO executive who will start pointing links by the dozen to your website, you need to understand what type of links that can have a positive effect on your site’s ranking and what can have a negative one. When it comes to links, think quality. A link from Forbes Magazine can help your site more than a link from a web directory where every random user can submit websites. But Forbes will not link to you that easily. So, how do you earn quality links? Let us explain.
Content is the single biggest tool which can help you ‘earn’ great links without even having to send out a single email or spend a dollar for it. What are your customers looking for when they reach your website? If you provide ‘Landscaping services in Mississauga’, does your website have enough informative and authoritative articles on your service? If you do, then your articles will get shared automatically generating links. It is wisely said that in order to be successful in an online business, you have to help others. Are you helping your customers?
Oh yes, these nasty little pricks are still around and you have to focus your content campaign around them to get the best results. But instead of focusing your energy on target keywords and landing pages, think about thematic keywords. Thematic means that your content must be related to a particular topic that your customers may be looking for. A potential customer looking for landscaping services may be interested in knowing ‘DIY Landscaping techniques’ that they can try out. Use this keyword to create a comprehensive article about basic landscaping, the tools they need, the pros and cons etc.
One of the most effective ways to generate some link diversity and also to get your content noticed is to use images and videos to market it. Infographics are known to yield impressive results. In fact, recently, Wordstream, a popular online website created an infographic that earned them a link from CNN. Now that’s a link that any business in Mississauga would like to have in their kitty.
To be successful with Off-Page SEO in 2016, you have to think beyond cookie-cutter link building. Even if you do build links, you have to be smart and judicious with it.