What You Need To Know About Voice Search Optimization

Search engine optimization has evolved beyond the strategic placement of keywords. While they are still important, they’re not nearly as important as they used to be. Now, the content as a whole matters more than any keyword. Voice search is also making companies in Mississauga rethink their SEO strategy.

Many companies made the effort to become “mobile friendly” in recent years, yet voice search is a factor that has often been overlooked. Currently, more than 100 million mobile phone and tablet users have the Google Voice Search app installed on their devices. The sooner you can begin optimizing your site for voice search, the better.

Since it’s a lot easier for an internet user to simply say what they are searching for rather than typing it out, long tail keywords are ideal for optimization. Many users simply ask a question rather than state a particular keyword. If the content on your site provides answers to questions users may ask, it has a better chance of ranking high.

Google provides direct answers to queries on at least 19% of total searches. Clearly, the search engine is intent on delivering answers to users right away. If your content isn’t arranged in a way that helps Google provide answers to search queries, it could hurt your results in mobile and voice rankings.

Here are some ways you can make your website ready for voice-searches:

– Create content with a natural voice. Do not use formal language. Speak the same way consumers will be speaking when they do voice searches. This way, you will be able to get your message across in a conversational manner.

– Use an FAQ strategy when creating content. Answer questions such as “Who? What? When? Where? Why? How?” Address answers to these questions on not just your website, but your blog and social media posts as well.

– Use long-tail keywords as well as keyword phrases in question form. Place them in a way that makes them sound natural. Don’t try to force a keyword phrase in a place where it doesn’t belong.

Moving Away from Keywords

The importance of keywords in SEO has been decreasing over the years. Google has been diminishing the relevance of keyword-focused search queries, due to all of the low quality keyword-spammed content on the web. When users use a search engine, they want to be shown websites that contain actual answers and information about what they’re looking for, not some sloppily thrown together page with keywords spammed all over the place.

Now, voice search is making the need for quality content all the more essential. An emphasis must be placed on sentence and question based searches rather than keyword-focused searches.

The Technology Behind Voice Search

For the time being, you don’t have to worry about implementing any markup codes for voice search rankings. While there are some technologies associated with proliferation of voice search, current SEO practices are sufficient enough to maintain high rankings. You won’t have to modify your web design too much – at least for now. Just include voice search in your overall strategy.


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