How Web Design Strategies of 2015 Have Shaped Current Trends

Web design has changed a lot over the past couple of years, as the number of mobile users has exceeded the number of computer users. In just a short time span, responsive design has really kicked off. Web designers in Mississauga are implementing responsive practices and experimenting with new trends. Websites are now designed with a multi-device approach. SEO is also now all about responsiveness and user-friendly content.

Some of the trends of the past year or so have stuck around, and are expected to continue sticking around for some time.

Here is a look back at some of the popular web design strategies of 2015:

The “less is more” Approach

The success of a website now depends on user experience. The easier it is for users to find what they’re looking for, the better. Too much content will only be confusing. Clutter is hard on the eyes and annoying to people trying to view it on small mobile screens. Pages with outdated information are no longer worth keeping. They should either be updated with fresh information or outright deleted.

“Less is more” is a trend that has been seen in the popularity of single-page sites, including those with parallax designs. Large sites have been making an effort to simplify their sitemaps.

Card Layouts

Ever since Pinterest became hugely popular, its card layout has inspired web designers. It has become a huge trend this past year, and the number of websites using a card layout is still growing. With this design, companies can present easily readable chunks of content in an organized manner. Card layouts are also attractive. The blocks can be easily rearranged for different screen sizes.


2015 saw patterns everywhere in web design. Some patterns are more familiar to users than others. The upside to using a popular pattern is that users are already familiar and comfortable with it. The downside is that your site will look just like so many others. You need to decide whether it’s in your best interest to use an established pattern or to come up with something unique. No matter what type of pattern you decide to use, make sure it is as responsive and user-friendly as possible.

Hidden Menus and Ghost Buttons

A UI trend that’s been popular for a couple of years is the hidden menu. Examples include drop-down or fly-out menus that are revealed on cursor hover and the “hamburger” icon. The purpose of a hidden menu is to save space while still providing visitors with the same options they are familiar with. The downside is that some users may not bother with a menu that isn’t visible.

Ghost buttons are popular as well – especially right at the center of the home page. Some web designers prefer them over hidden menus, while others will try to implement them both.

Single-screen Layouts

Single-screen layouts became pretty popular in 2015. These unadorned layouts look like an open magazine or television screen. The idea of this design is to provide the viewer with a complete picture of the service/message/brand. As long as the illustration or image is interesting and engaging, this can be a beneficial web design layout.

These are just a few examples of what the web design industry is currently like, and where it’s possibly heading in the next year.