Innovations in Website Design – Material Design To Creative Animations

The web design industry in Mississauga is always changing. If you are involved in the web design industry in any way, it’s imperative that you keep up with the newest techniques and trends. Even if you just have one small website for your business, you need to make sure that it contains everything you need for drawing in leads and conversions.

2015 was an exciting year that saw some impressive design techniques. In 2016, some of these trends are expected to grow bigger. However, you shouldn’t expect any huge changes.

Here are some trends and strategies you should expect to see more of in the coming months, so that you can improve your site design.

Material Design Utilization

Google’s material design language was released in 2014. Since then, the adoption has been on the slow side. However, designers are now starting to understand the language and plan on experimenting with it more. Some experts think that it’ll be the next big thing after flat design goes out of style. Material design focuses around tactile, yet dynamic elements that resemble paper and ink. In the meantime, however, flat design is still going strong.

More Micro-interactions.

Enhance the way users experience your website with the use of micro-interactions. Don’t get so caught up in the bigger picture that you forget the details. Each micro-interaction is designed to accomplish one small task. Whenever a user changes a setting, fills out a form, “Likes” a Facebook post, etc…, he or she is engaging with a micro-interaction. More and more websites are featuring these design elements. This is a trend that is only expected to grow.

More Infographics.

In 2016, we can expect to see more websites utilizing infographics and data visualization. Users don’t just want to read about data – they want to actually SEE it. The use of infographics is a great way to actually show potential leads how they can benefit from your products or services. Infographics are becoming more and more interactive. Boring graphs are slowly being replaced with engaging, interactive graphs and visualizations.

The Use of Creative Animations.

Animation as a UI feature is not new. However, it’s expected to become more prevalent in upcoming months as more digital artists become aware of the role animation can play in communicating UI behavior. Custom made animations will also replace standard stock animations that can be downloaded from just about anywhere. When used properly, animation offers webmasters the opportunity to surprise and engage users. However, you don’t want to overdo it, as too much animation can distract the viewer and keep them from having a good digital experience.

Natural Stock Photos

Internet users are getting tired of seeing the same cheap, generic stock images on every site they visit. Now, some image directories are offering natural looking photos that connect with viewers on a different emotional level. Instead of having a generic photo of some random person sitting at their desk, start dazzling visitors with high-quality landscape photos.

While you don’t have to use all of these web design strategies, they are at least worth paying attention to in the near future.