Tips On Image Carousel In Web Design

An image carousel is the big term used to refer to dynamic slides that are displayed on a website. Usually, these slides contain images and are used as a live gallery to display graphically various components of a website. For instance, an image carousel for a shop could be used to display available items in the catalogue while a site belonging to a chain of hotels could show their various locations using an image carousel.

When it comes to e-commerce, image carousel feature predominantly on the home page and the product page. These are the two main placement areas for carousels. While these play their roles differently, the goal is the same, and that is to sell products in a manner that is visual. After all, a picture is worth a thousand words.

Whether you opt for image carousels on the home page or product page, it is important to consider giving some control to the user such as allowing them to manually click through the images. Otherwise, you might overwhelm the visitor with rotating images that flash by too fast or too slowly.

Web Portfolio Carousels

Unlike e-commerce portfolios which show off products and/or services and usually click through to another page, portfolio carousels will normally just show off visual work. And where they click through to another page, it might be to a write-up or a brief profile of the portfolio owner such as a bio of the photographer, curator etc.

When it comes to the slides used in image carousels, there are generally two options to choose from: full-screen and fixed width. The choice usually depends on how much content you wish to fit into a slide. The more the content the greater the need for a full screen slide. You have to be careful though, when using full screen slides you must ensure that the quality of the images is topnotch. Otherwise, you will end up with blurred images when these are being viewed on large resolution monitors.

What To Not Do

Do not create image carousels that are not helpful or that do not lead to action on the users’ part. You risk having a site that looks like a busy PowerPoint slide that doesn’t generate the profits you want. Unless an image contains information or clicks through to a page with action buttons, leave it out of the carousel. As a matter of fact, image carousels are not mandatory for websites unless they have some sort of use.

Try and make sure your image carousel doesn’t look like a sponsored ad – there’s something about that that puts visitors off. Focus on selling brand in pictures. Give some control to the user. If you use auto-rotating slides, ensure the timing between transitions is reasonable to allow adequate periods for the user to absorb what’s contained in the slides.

Depending on how you create it, an image carousel on your website could be the straw that breaks the camel’s back or the reason you smile all the way to the bank. Make good choices!