Web Design Practices That Convert!
You can spend a fortune on a new website, yet it won’t be worth a dime if there are no conversions. No matter what kind of industry your Mississauga company is involved in, you will likely need to do some business online. Whether you have an e-commerce site or you use your website as a way to reach out to potential clients in your area, you need to have design elements that bring in conversions.
Don’t get so caught up with all of the design trends that you forget about the customer. Your site should be built for users, not for yourself.
Here are some web design practices that will help increase conversion rates.
Unless you are making a site specifically for experts in your industry, you don’t want to get carried away with jargon. There is no need to confuse the individuals visiting the various pages of your site. You will want to provide plenty of useful information, but in a simplified manner. Be specific and clearly state what it is you wish to express. Don’t just assume that everyone who visits your site will understand the basics. There should be information available for everyone, from the visitor who is new to the topic to the visitor with the most knowledge.
An Attention-grabbing Message
Your competitors are trying to convey messages through their websites as well. If you want to grab people’s attention, you need to come up with an appealing message and a creative way to display it on your site. On one hand, you don’t want to bore people. On the other, you don’t want to shove it in their faces either. The message should not be about your company, but how your company can help the visitor. It shouldn’t be just words, but images as well. The overall experience in itself should be the message.
The message and all of the content should b be presented in a positive manner. Don’t say anything negative about your competitors. The focus should be to let everyone know how your company can help them, not how other companies cannot. Also, address any objections a potential customer might have. Alleviate their concerns by explaining why your product or service can help them. You can do this by explaining the problems your company is able to solve and having testimonials of other users who have benefited from the products. Create a list of all of the possible hesitations a potential customer might have and then address those hesitations in a positive manner.
A nice offer or discount here and there will help increase conversions. No matter how great your site is, there are still some people who will do price comparisons with your competitors to determine who is offering the better deal. If you are a professional offering some type of service, give visitors to your site an incentive to contact you.
The price itself is just one aspect of a great deal. You must offer a lot of value for whatever it is you are offering. There are also guarantees, warranties, customer support, etc. Do what you can to offer a great deal.