Web Design Techniques The Experts Are Recommending Right Now
What do the leading SEO and web development experts think about various web design trends? Which design strategies are going to be obsolete and which are here to stay? The thing about web design is that many trends come and go in no time at all, while others tend to stick around for a few years. It’s important to know what kind of design your targeted viewers will want to see if you want your Mississauga business to stay ahead of the game.
Whether you are in the process of building a new site, or plan to have your current one redone, here are some popular features that experts recommend having right now:
It’s a lot easier to make changes to a web page design if it’s built with scalability in mind. People don’t want to read about how “great” your company is, they want to actually SEE how you can benefit them. You need to focus on showing prospects how you will solve their problems, and what your company can do to make their life easier. This is the process of a growth-driven design.
The aesthetics of web design are not as important as how well it functions. It’s better to have a simple layout with a user-friendly navigation rather than a bright, flashy site with a not so friendly navigation. If you notice that many sites are starting to look the same, it’s because they are offering what users expect. If a certain design feature works for users, why change it? You should design your site in a way that allows users to easily find whatever they’re looking for. They shouldn’t have to spend any time trying to figure out the navigation.
It’s completely unnecessary to have 3D elements and carousels. In 2016, flatter means better. Keep the design simple and clutter-free. The vast majority of internet users don’t even bother clicking on carousel images anyway. Such graphics are bad for SEO as well. The lack of content makes it difficult for search engines to gather meta information about a page. Google doesn’t even bother crawling meta-keywords anymore (although Bing still does).
A flat design enhances responsiveness, as it keeps the user free from distractions. This makes it easy for you to get important content right there in front of your intended audience. Also, a flat design shows up better on small mobile screens.
If you feel that your site is too plan with a simple design, you could always add an image or two to the background. It can be one large photo that takes up the entire page, or a series of images that tell your company’s story.
Despite that the images are “static”, there is flexibility with this type of design. Every page can have a different image if you deem it to be necessary. You can match the layout to different types of content.
These are just a few ideas of what users are looking for in a website now. If you use these design techniques, it will be easier to evolve or redesign your site in the future.