Mobile Search Engine marketing is becoming increasingly important in a society where there is constant and rapid technological expansion. There are still many skeptics and companies that do not partake in creating mobile websites or mobile advertisements but the truth is that both are highly important to a successful marketing campaign. It is imperative to take hold of mobile marketing now, before your competitors do!

It is a fact that almost all people own some sort of mobile device, whether it is a Smartphone or a tablet, which they use for Internet searching and browsing. The trend is moving in a way where soon there will be more searches performed on mobile devices than on desktop computers. According to Google, there were more mobile searches over the Christmas Holiday season in 2012 than there were desktop searches.

With growing usage and numbers already rivalling desktop usage, mobile device internet marketing is a source of new leads and sales for you and your company. Implementing it in time is key for successful internet marketing advertising.

Mobile devices are always turned on; they are easy accessed and can produce a more immediate response meaning that your ads and sites must be tailored to a new group of “mobile users”. Mobile ads are likely to be more personal as they are targeting specifically mobile users and opposed to targeting the general public. When consumers are browsing on their mobile devices, the chances are they will not view as many ads or websites as they would on a desktop. The sense of urgency and the convenience of a search on a portable device turns these Search Engine inquiries into Sales. Not having your ads or websites customized for mobile users may lead to a loss of those consumers doing mobile searches.

Mobile advertising is something that is here to stay-but unfortunately many websites have not yet been optimized for use on mobile devices and getting a head start on doing so can yield a great advantage for your business. Small text that must be zoomed into and sidebars (among others) simply don’t work on mobile devices. To set in this reality even further, 57% of the population searches on their mobile devices, making it imperative to create mobile-friendly web pages. If your consumers cannot properly access your site through their mobile device, the chance is that you will have probably already lost them as a customer.

In fact, those who utilize mobile advertising see an increase in average click-through rates compared to those that do not. In terms of designing your mobile website, there are two options. These options essentially serve the same purpose and the choice of which to utilize depends on the business.

A) A responsive website. This is a fluid design that adapts depending on where the site is accessed from to give the user an optimal viewing and browsing experience from whichever decide they may be using. It responds to the user. It also allows you to work with only one single website URL.

B) A mobile website. A mobile website is essentially a reset of the desktop site; it is a custom, separate website URL that provides a unique experience for your consumers. It is usually better to create a mobile website when you have a heavy in content or flash dependant web page. A user who accessed your web page through a mobile device will be automatically redirected to a mobile version.

Whichever design you choose, mobile marketing and web design is here to stay and using it to promote your business is recommended.

For advice and consultation on mobile search engine marketing or mobile website design Nova Solutions and its consultants are at your service!


Andrew Crowe

Andrew is a unique addition to the Nova team, not only does he possess a wealth of graphic design experience, he also is a seasoned web developer who has worked with many CMS products and excels at creating stunning (UXD) User Experience Design. Andrew puts a little bit of soul in every webdesign project, giving the design a life of it's own.

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