Just like any other large industry out there, SEO is filled with plenty of myths and outright lies. Since so many small businesses and corporations alike are investing in SEO services, it’s important to know the truth about what is possible and what is not possible. You must also keep in mind that search engine optimization is constantly evolving, so some of the information you run across will be outdated. Whether you’re simply looking for tips or wish to acquire professional services, you need to make sure that the information is up-to-date.

To save you time and money, here are some of the most common lies and myths about SEO.

A higher bounce rate equals lower rankings.

While having a low bounce rate is always a good thing, there is no guarantee that it will increase your rankings. This also means that a high bounce rate won’t necessarily decrease your rankings. It might hurt your business, but there is no evidence that rankings directly correlate with the bounce rate. Rankings are determined by a combination of several factors.

Allowing high authority sites to republish your content is always a good thing.

No, it isn’t. Even if they give you credit and link back to you, Google Panda could still consider it to be duplicate content, and you could end up with a penalty. While you might end up seeing an increase in traffic with visitors clicking on your link on those high authority sites, it could still hurt your search engine rankings. Either have the other sites use a canonical tag for your link, or offer to provide them with unique content that is of the same quality as the content they want to use.

The more pages you have, the better.

Having too many pages can actually hurt you – especially if many of them are about a similar topic. There is a risk that you will be penalized for having duplicate content. Even if the content on each page is worded differently, too many similarities can hurt your rankings. Variety and quality are more important than quantity. Before you put anything up on your site, think of whether or not it really adds value, or if it’ll be an unnecessary addition.

That you don’t even have to do any work yourself.

Just because you acquire the services of an SEO company doesn’t mean that you can just sit back and let them do all the work. You may not be an expert yourself, but you still need to participate in the process. Your SEO team will be able to provide you with better services if you let them know about your company and goals. They need to understand your business in order to create both a short-term and long-term strategy.

A/B testing can have a negative impact on rankings.

Google actually offers A/B testing tools to webmasters. Why would they offer tools to help make something easier if they looked down on that practice? While it may be considered duplicate content, it’s only temporarily, and the potential increase in revenue (assuming you are doing it correctly) makes A/B testing worthwhile.

These are a few of the many misconceptions about search engine optimization. Do plenty of research before beginning any strategy, or making any changes in a current strategy. 

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