At any given moment, millions of websites are vying to be on the first page of a Google search engine list when someone wants to look up a product or service. What can a business owner do to improve their odds of connecting with a potential customer?
This is the scenario that makes Nova Solutions so passionate about being an expert at SEO. We know that the Internet is crowded and we want our awesome clients to get the attention they deserve. Fortunately, our hard work is paying off as Nova Solutions recently gained accolades from top technology research firm Clutch. We were just announced as a 2017 Top SEO Company in Canada on their Leader’s Matrix and we are incredibly proud of the dedication, innovation and expertise that our team brings to each project.
Make no mistake, Nova Solutions clients feel the same way about the services they have received.
Here are a couple of examples of how we have helped our clients and the reviews they submitted to earn us a spot as a leader in SEO:
“I work in a competitive field where generating clients is vital to growing your practice and reputation. I rely on my website and Google to generate a big chunk of my clients. I was struggling to grow in 2008 and asked my contact at another clinic about their success with a pay-per-click campaign,” explained a plastic surgeon in Toronto, Canada. “[Nova Solutions has] created several great website updates for me and different landing pages to maximize my marketing impact. They are great with change requests and content updates. I can contact them easily on Skype or phone, and they will change something within the same business day… They lowered my costs on PPC advertising, Facebook advertising, and my overall SEO budget. This is helping me make money.”
“We wanted to get more onsite patients by having a better position in organic listings. We also use pay per click, but our main goal is to rank higher in organic listings and make sure that the visits to our website are converting to appointments and information requests,” stated an office manager at a cosmetic surgery office. “Nova has a good grasp of present-day SEO and the Internet in general. They’re good at doing the things that need to be done in the background for you to advance in organic listings… We’ve been delighted to work with them. I haven’t seen comparable results with any other SEO firm we’ve worked with.”
Nova Solutions has been a market leader in the internet marketing, web design and SEO space, offering agile and dynamic solutions to clients in Canada. If you have recently joined the SEO space and looking to establish yourself as a market leader, there are some secrets you need to be in on. Aside from the already mentioned attributes, there are several other qualities that distinguish a SEO firm.
A good SEO company understands that in order to gain understanding of client needs and gather insights from SEO campaign, analytics is key. Analytics helps you understand what’s happening behind the scenes, why it’s happening and what you can do to keep it happening, or stop it, depending on the intended outcome. Nova Solutions is committed to making the most of the data gathered from clients, in order to translate this into the best SEO experience for clients.
A great SEO firm handles a variety of clients, both individuals and business entities, and yet manages to respond to the varying needs of each with precision and timeliness. It does not matter how many years you have had in the SEO industry, your customer is king, and if they say jump, you jump. Of course, if there is reason not to jump, you have to communicate this clearly.
Two clients operating in the same industry can require completely different SEO strategies. This is something a good SEO firm is cognizant of. The ability to listen to what a client needs and respond flexibly by applying the appropriate strategy is priceless. Flexibility also means understanding that what worked for SEO last year may not necessarily work this year.
Imagine starting a SEO campaign with one manager and by the time you get done you have gone through about five managers. Frustrating, right? Right. A SEO firm that is committed to the satisfaction of its clients recognizes that predictability and consistency are key factors in keeping the client assured.
Open mindedness helps SEO firms pick up new techniques and tools, reevaluate their strategies and bring on board new ideas. All this translate into better positioning to respond to client needs.
The best recognition comes in knowing that your client is satisfied by the SEO work you did for them, and that they would not hesitate in recommending you to their networks. Of course, the occasional recognition by firms committed to honoring the best in the business also goes a long way in reinforcing the belief that Nova Solutions has the clients’ needs at the heart of its business.
At Nova Solutions, we know that every project requires extensive team work between copywriters, marketers, web designers, SEO managers and most importantly, the input and communication of our clients. Together we have achieved this great accomplishment and together we will continue to strive to be a leader in the industry.
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