We understand how your business marketing strategy passes on a crucial message to your audience that makes them regard you as an authority in the field and a quality service provider.
Every marketing strategy set in motion for your business should be well throughout, backed by quality research and directed by quantifiable goals especially in the field of law.
SEO & Marketing
The Internet is one of the best resource for business marketing available today with a wide reach to relevant audiences within a short time.
Quality Content Development
Quality not Quantity Content is now key.
With the current standards for search engine algorithms and user experience requirements, search engine optimization is more about the quality of content and not quantity as was the case previously. Rolling out hundreds of articles and posts every week that do not address your audience’s interests or needs will not do any good for your strategy or place you as a voice of authority within the industry.
Content marketing is not a new concept but it is more important now than it has ever been before as it is at the forefront of all your digital marketing strategies. We can help develop relevant content that can reap big rewards for your marketing strategy.
When it comes to content generation, we do not use a one-size-fits-all approach. Our focus is on rolling out unique, high-quality and authentic content that captures the audience’s attention covers their areas of interest and gives them new information that sets you apart from other lawyers and law firms. Content here not referring to just text but also videos, images, infographics, webinars and podcasts among other content media. We always ensure that the content is shareable.
High-quality content will help our SEO efforts through creating an avenue for linking and naturally placed keywords that increase organic search engine ranking. Higher search engine ranking will expose your brand to more consumers through relevant search terms and keywords. Consistency in the quality of information published online also creates authority and the opportunity to build even better links.
This is an area of concern in SEO and Internet marketing that deserves a whole lot more attention than it has been given in the past. While working on increasing the traffic to your website, building links and churning out great content, we always keep in mind that our goal of acquiring new clients will greatly depend on the user’s experience at your website. It takes the average Internet user about 4-5 seconds to decide whether to stay on a website meaning you have a very small window of opportunity to convince the user to stay on your page. To ensure that you do not lose your traffic, we need to optimize your website for a great user experience.
With the advent of mobile devices, many people are accessing the Internet through mobile search. Therefore making your website mobile friendly (responsive website design) is not negotiable. Your audiences should be able to comfortably navigate your website through any mobile device. Site speed is also another important area of optimization for user experience; no one wants to sit around and wait for your website to load. Ensure your website has important content that is easy to access and optimize your conversions by including a call-to-action buttons.
At Nova Solutions, every client case deserves a customized approach in order to develop a strategy that works. Internet marketing and Search Engine Optimization is a field that constantly changes with regular updates and changes in user requirements. Our consistency in the industry and working with a variety of clients has enabled us to keep up with all the latest trends in order to keep us achieving the goals we set out to.