Big Marketing Tips
Best Chance for Success
For most solo practitioners and small law firms marketing isn’t their first language. In more drastic terms, it may even be viewed as a necessary evil.
While it may not be the most comfortable undertaking, it is, indeed, necessary. For those ready to tackle marketing their firm, there are some tips that can help you in your venture.
When these ideas are executed well, you’ll be giving your firm the best chance for success.
The truth is, attorneys are plentiful. If you’re not doing anything to stand out, you may be passed over for someone who is. It’s standard to use your name or the name of your partners, but there are other factors that come into play, as well.
> Make your logo memorable enough to be quickly recognizable.
> Make sure your domain name is rich in keywords.
> Consider a unique phone number (ex. 1-800-law-firm).
If your firm has a specialty, incorporate it as much as you can to amp up your search engine rankings.
Having a website is not optional in today’s marketplace. Fortunately, there are web design options for different sized budgets.
Not only do you need a website, you need a website that is:
> Professional looking
There are certain pages that your firm’s website should include:
> Home page
> About Us page
> Service pages: pages that specifies the areas you practice in
> Contact page
You can add pages as your firm grows. Some ideas are testimonials, mentions in the media, and a newsletter.
On a broad scale, search engine optimization is the way that your website gets traffic from search engines. Your SEO efficacy depends on your website, along with some other factors, like getting links from other sites to yours, adding pages with search terms that are relevant, and getting hits from other sources.
While similar to national or global SEO, local SEO is targeted at your specific area and the prospective clients and customers who are in need of services in that area. Local SEO uses search engines such as Google to keep you at the top of the rankings for your location.
Take advantage of all the free publicity that’s available. Advertising can be costly, but there are quite a few options that don’t cost anything. Check out some of the ways to get the name of your firm out there:
> Send out a press release that highlights your specialties
> Join bar associations in your area
> Join the local chamber of commerce
> Network with the members of the associations you join
> Follow up with the new contacts you make
> Look for opportunities to write editorials and do public speaking
Chances are, the majority of your clientele will come from word-of-mouth and referrals. There are a number of places that referrals can come from, like current clients, past clients, friends, family, and anyone else you can think of. Don’t forget the power of social media!