Law firms with a great online presence have an opportunity to reach out to more clients. However, establishing that strong online presence is a struggle for most lawyers. Good thing is that there are experts in online law firm marketing who can help to ease the stress. We’ll also share a few tips that can help you get started.
1. Value Online Relationships
The relationships that you build online are just as important as the ones that are formed offline. Whether it’s speaking to potential clients on social media pages or connecting with other lawyers and clients online, think of these interactions as an opportunity to build a great relationship. Take your time to practice effective networking and communication with clients online. They are the same people who are likely to market you to others if they experience a good connection with your law firm.
2. Register Your Law Firm’s Domain Name
One important step to building an online presence is to have a website with your law firm’s name. Do not allow someone else to register your law firm’s domain name as this may result in trust issues and may confuse customers. You also need to take charge of the information that is posted on your website. Remember that it’s where potential customers will visit to review your practice and develop a first impression regarding it.
3. Provide Valuable And Relevant Content
Many law firms online are making the mistake of churning out volumes of content instead of focusing on relevance and quality. Any piece of content that you share with your readers should be relevant, interesting and meant to add value to their lives. Remember that you are dealing with people and not search engines. Every piece of information is going to be read by a human being so make it count.
4. Focus On Proper Interactions Just As You Would Offline
Whatever would be considered unethical behavior offline also applies in the same way online. Social media can be used by lawyers in litigation and sometimes the situation may be tricky and not easy to translate into offline conduct. However, being extra cautious when interacting with clients online or even sharing information about cases on your social media is very critical.
5. Know What’s Working For You Online
It is important to keep track and analyze the traffic that you are getting from your law firm website. Google Analytics provides very helpful data that can help you to make adjustments in your website structure or content marketing in order to build your brand. With Google Analytics, you can view the pages that have the highest bounce rates, those that have the most views and even the average time spent on your law firm website. Don’t forget to use the data in order to make deductions on what’s on your web pages and improve for the better. If you have never used Google Analytics before, read a few online resources to help you understand how it works.