In today’s market there are hundreds of companies in almost every business, to attract potential customers and stay ahead of the competition. In the modern market companies that have had their websites professionally built and have a strong Search Engine Optimization campaign (SEO for short) to dominate the competition.
Search Engine Optimization is one of the biggest and most prevalent aspects when making a company website, if search engines can’t find your website, then how will your customers? By creating high quality content rich websites your website is higher up in Google’s search query and by making your website visually striking and easy to use you are gaining potential customers.
Hummingbird is the name of Google’s most recent update and changes how SEO campaigns are setup and executed. Google’s senior VP Amit Singhal announced the update just a day before the company celebrated its 15th birthday. By putting a lot more emphasis into high quality website content, Google plans on making the searches more relevant.
“Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant.”
Google’s hummingbird update is a big change to the way search engine optimization works, one that affects 90 percent of searches worldwide. It was designed to handle more complex queries and give better results. By improving Google’s aging algorithm they could make search results more relevant. Instead of searching for each word separately the update makes the engine better at understanding concepts, relationships between concepts, and more complex questions.
What does all this mean for your business? Depending on your website, it may need to be updated or reworked to rank higher in the search results. The search engine now focuses more on unique and descriptive content to give more accurate results to its users. More natural backlinks, brand promotion, long tail keywords and social media promotion are also ways to get your website to rank higher in Google search.
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