WE’RE THE EXPERTS IN INTERNET MARKETING IN OTTAWA
Serving over 1500 clients coast-to-coast
Think of your company website as the foundation of your online marketing efforts. There is little point in trying to drive traffic to your site, if visitors have a poor experience once they get there. Sites that are difficult to navigate; have slow page load times; or that are not responsive to the device that the user is trying to access it with, will only cause frustration and will not lead to sales.
Having a high quality, user friendly website on the other hand, will not only make for a positive user experience, it will improve your SEO and search engine ranking and be a more effective tool in generating sales.
Search Engine Optimization (SEO)
Having excellent website design however is not enough. Any web marketing company worth its salt will tell you that it needs to be search engine optimized. SEO involves a number of techniques that are used to help your website achieve a high ranking in search engines like Google and Bing for specific keywords and phrases.
These techniques include content writing, Meta tags, page load times, responsive design, backlinks and several others.
Although SEO is extremely important, mistakes can be costly. Search engines have strict guidelines on what they consider acceptable (white hat) SEO and unacceptable (black hat) SEO. It is important to work with a company that only engages in ethical techniques – otherwise your site could end up getting penalized.
Pay Per Click (PPC)
Excellent organic search engine results from search engine optimization (SEO) are often considered the golden ring for many Ottawa businesses who are looking to improve their web presence. But especially in highly competitive fields, this can be difficult to achieve and many business websites take many months or even years to land a first page ranking.
Pay Per Click (PPC) advertising provides the ideal solution for businesses who simply can’t afford to wait that long. Through careful selection of the right keywords and phrases and the use of expertly designed landing pages, your business can literally purchase a spot on the front page of Google, Bing or Yahoo.
Online Lead Generation
How many times have you gone to a website for the first time and made a purchase? Chances are that you haven’t done that very often – if ever. Since 95% of first time visitors to your site will also leave without buying, you’ll need some effective tools in your web marketing arsenal to keep track of those potential customers.
Online lead generation is comprised of a variety of techniques aimed at doing just that. Depending on the needs and goals of your company, online lead generation might include newsletter sign up forms, social media follow buttons, coupons, promotions, contests etc.
Another tool in your online marketing plan might be a technique called remarketing. This involves creating a program on your website that will place a cookie in the browser of someone who visits your website. Once their browser has this cookie, your company advertisement will appear on other websites and social platforms the user visits – essentially “following” them around the internet.
When the user is finally ready to make a purchase, there is a good chance that your company will come to mind.
A Customized Approach
At Nova Solutions, we recognize that every company is different and will have different needs when it comes to their online marketing efforts. One of the main reasons why we offer such a wide range of services is so that we can partner with our clients to pick and choose the right strategies based on the needs of each business. This way, we can custom tailor every internet marketing campaign we provide.
Web marketing is constantly changing and evolving. Marketing plans and techniques must evolve with it. Consumer preferences change, search engines update their algorithms and there are ebbs and flows in the popularity of different keywords.
In order to keep your online campaigns working at peak effectiveness, it is therefore important to work with a digital marketing company that will provide monitoring and make adjustments as necessary. Nova Solutions uses analytics and key performance indicators to monitor the effectiveness of your campaign. By watching closely the trends in keywords, website traffic, bounce rates and conversions we can ensure that your internet marketing remains relevant and help keep you one step ahead of your competition.
Partner with the Nova Solutions Team
Nova Solutions offers you all the advantages of working with a large team of internet marketing experts at the reasonable rates you would expect from a boutique web agency. Our team consists of website designers, programmers, web marketers, content writers, social media experts and video producers who all have the common goal of helping our clients achieve online success.
Contact us today and find out what makes us Ottawa’s premier online marketing firm.