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Does PPC Really Work?


A number of studies have been conducted on how effective PPC advertising really is. While the majority of clicks in Ottawa are on organic results, if you distill the audience down to only those internet users who are looking to make a purchase, then PPC ads outperform organic results by 2-1.

The trick is identifying the right keywords and phrases for your business and making it easy for the customer to make a purchase once they click on your link.

How It Works?

Due to its effectiveness, PPC advertising has become extremely popular with Ottawa businesses, and yet many don’t fully understand how it works or appreciate the full benefits.  When you contract PPC services with Nova Solutions, the process begins with us getting to know your business and identifying the common keywords and key phrases that your potential audience and customers are keying into search engines.

Selecting the right keywords and phrases often requires a strategy of its own. Chances are, you already know the most popular keywords in your industry – but depending on how competitive your market is, you may get better traction with slightly less popular words, which are less expensive and that your budget will permit you to run for a greater length of time.  

Once we’ve identified keywords and taken your marketing budget into account, we go to the major search engines like Google, Bing and Yahoo and place bids on your behalf for those keywords. When your company wins a bid for a particular keyword, your company will be listed in one of the top three spots of the search listings for that word.

The effectiveness of these ads can be further refined as we can limit the results to show in specific geographic areas and at specific times when your audience is most likely to be conducting searches. You pay for your keyword only when someone clicks through to your site.

Additional services such as mobile ap marketing and call out extensions for services like shipping, online chat, etc. are being added to the major search engines’ offerings on a regular basis. The team a Nova Solutions makes it our business to keep up with the latest developments in paid internet advertising and recommend the services that make the most sense for your business.

Why Nova Solutions?

Done poorly, PPC may or may not give your company the boost that it needs. But at Nova Solutions, we are so confident in the expertise of our PPC team that we guarantee a minimum of 20% improvement month over month. Our actual results have been shown to increase business by 30-50%.

PPC Services Ottawa


Nova Solutions customers pay a flat rate for PPC services based on their search engine payments. This allows you to see exactly how your marketing budget is being spent as well as how much business it generates.

PPC management is a full time service. When you contract Nova Solutions, you can be assured that we are keeping close tabs on the performance of your campaign and making adjustments as necessary. We are committed to ensuring that you get the highest value possible for your marketing dollar.

Additional Services

As effective as PPC marketing is, it is important to remember that some customers will not be ready to make a purchase the first time that they click through to your website. It is therefore beneficial to combine PPC efforts with other forms of digital marketing such as remarketing and social media. Finding the right mix of services can make the difference between a good campaign and a great one. The marketing experts at Nova Solutions, can help your Ottawa business achieve greatness in the online space.