A Quick Guide to the Essential SEO Principles for Ottawa Companies

Search engines like Bing and Google are constantly evolving. Within the past few years, Google alone has made numerous algorithm changes and updates. It has changed many of its ranking factors and released Panda, Pigeon, and Penguin. If you are trying to come up with a strategy for SEO in Ottawa, you have to understand the fundamentals. Which aspects are absolutely essential for you to focus on?

Here are the important principles of search engine optimization:

High-quality content

All content on your website, blog, social media posts, and any page related to your company should be of the highest quality possible. Never settle with cheap or useless content that doesn’t serve a purpose. Speaking of which, your primary purpose should be to inform. Your content should provide readers with useful information. Search engine robots are becoming more and more advanced, to the point at which they are starting to differentiate between spam and actual quality content.

Your content should always contain up-to-date information as well. Get rid of any pages on your website that have old and/or outdated information.

Proper use of keywords

Keywords have always been very important in search engine optimization. However, how and where they are used is just as important – if not more so – than what they actually are. One very important place to use a keyword is in the headline of an article. The title tag is one of the most important on-page factors for keyword optimization.

The content on the page should reflect the title. Don’t use a keyword if it is not relevant to the body of the content. Also, try using a variety of keywords. Don’t just spam the same one several times.

Responsiveness and user-friendliness

If you want to create a page that will rank high, then you must create a page that visitors will find helpful and friendly. Your site should also be designed to load smoothly on any device, regardless of whether it’s a small smartphone screen or a large HDTV display. Always remember that some people will be tapping on your links and some will be clicking with a mouse.  Think about what turns you away from a website whenever you click on a link. What is it that causes you to leave? Do the exact opposite when creating your own page.

Social media presence

These days, social media is extremely important – not just for its own sake, but for off-page SEO as well. A solid social media presence helps bring brand awareness to a company. As your brand awareness increases, the more likely search engine robots will take notice of you. Consumers and readers want a brand they can trust, so you need to give them a reason to trust your company. This can be done as you build up a positive reputation through social media.

These are the fundamentals of search engine optimization in 2016. Link building is still important, but like keywords, link building for SEO purposes has evolved over the years. Today, link building must be done naturally.

If you want to stay one step ahead of your competitors in Ottawa, you must do SEO the right way.

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