Common SEO Problems Ottawa Ecommerce Business Should Watch Out
SEO can be challenging for any type of business in Ottawa, but for ecommerce sites, it’s exceptionally so. Not only do you have to deal with a product inventory and pages for each and every product, you’re also not the only one involved in the site. You could have a dozen helpers making changes and edits, many of whom might not even have the basic understanding of how their changes will affect organic search performance.
Even if you are launching a brand new site and have gone over every single last detail, there may still be some problems with the user-experience and design. Keep in mind that user-experience plays a large role in search engine optimization.
Here are some of the common SEO problems that plague new ecommerce sites.
Unmanaged URL parameters
It’s not easy to have clean URLs with ecommerce sites. There are so many dynamically generated URLs. Cleaning them up isn’t the easiest of processes. There will always be parameters, but you can still learn to manage them correctly. Don’t rely solely on Google Search Console to configure URL parameters, as it could result in handfuls of duplicate content. You can configure the parameters correctly by informing Google which parameters they need to ignore and which ones they need to crawl.
Poor product descriptions
It may seem like a hassle to come up with your own product descriptions, but that is precisely what you must do. As tempting as it may be just to borrow descriptions from other sites, that is the worst possible thing you can do. You don’t want to use similar descriptions on similar products, either. Take the time to create 100% unique descriptions for each and every product. You need to be accurate with the description. Let potential buyers know exactly what they will be getting – in your own words. This is the best thing you can do for SEO.
Sometimes there are internal “technical” problems with duplicate content. This is a typical problem associated with code-related aspects of a ecommerce site. The way to deal with this is use canonical URLs to help Google and Bing understand that there is only ONE version of a page’s URL that should ever be indexed, even if there are other versions of the URL being rendered in the browser. Always ensure that the canonical URL inserted in the <head> of the source code is the exact same as URL of the base category.
Shopping cart problems
Whenever a user adds a product to their cart and views the cart, CMS systems typically generate URL structures that are specific to that shopping session. The unique identifier used in the URL may be something like “basket” or “cart”. You must identify these types of pages and set them to “noindex nofollow” with a meta robot tag to disallow crawling
Un-optimized product pages.
Each and every product page should not only have a unique description, it should also contain SEO elements. Don’t neglect optimization opportunities on each individual product page. The product or category listing page isn’t enough for search engine optimization. If any of the following is missing from an individual product page, you should take the time to optimize it: product: lack of long-tail keywords, no image ALT tags, quality content, and reviews for that product.
These are just a few of the many problems new Ottawa ecommerce sites experience with SEO. It’s important to recognize problems and make improvements wherever possible.