How Will Image Optimization Aid Your Website’s SEO?

The way you implement your visual media plays a major role in deciding the success of your website. The need for properly optimized images is quickly becoming common knowledge in Ottawa’s online cityscape. From their impact on load times to the tags that allow users to find them, images should be optimized in a variety of ways to get the best results. This can mean more attention from search crawlers and a faster, snappier website that will draw in more long-term visitors; in other words, better image optimization can equal higher traffic and a higher conversion rate. Here are some ways you can better optimize your site’s images:

Use Appropriate Alt Tags

Having accurate alt tags will offer a text alternative to an image that can be handy for when a browser cannot display the image and for simply adding a pertinent description to accompany the image. Having such descriptions will also help boost your image’s rankings since untitled and undescribed images have little chance of showing up on the relevant image search otherwise.

Use Suitable File Extensions

JPEG, PNG, and GIF images tend to be the most popular file types and are often a safe bet because there shouldn’t be very many compatibility issues with a wide range of devices and browsers. JPEGs are known for their impressive capacity for compression while maintaining a reasonable level of quality. Remember that a JPEG can really degrade in quality if it is resaved too many times. GIFs and PNGs, on the other hand, are best used for unscaled images or for icons that involve few colours. While all GIFs can support animation, only some PNGs can (e.g. APNGs). PNGs will offer a larger colour palette than GIFs, but they also tend to be larger in size than both GIFs and JPEGs.

Know How to Handle Those Thumbnails

While thumbnails can be very useful for giving users visual information and a variety of links at once, you have to remember to balance quantity and quality. In other words, too many thumbnails per page can slow your load times to a crawl and thumbnails that are too large or high-quality can do the same. You want to typically keep the size down and sacrifice some quality while making sure you aren’t throwing hundreds of thumbnails at users at once. Doing so will only slow their browsing experience and cause them to become visually overwhelmed.

Simple and Clean

If you look at any of the major e-commerce sites out there or any popular site for that matter, you will notice a trend; more and more large sites are opting for a clean interface that takes a minimalist approach to decorative images. Employing easy-to-navigate, white interfaces and only using images when they are truly necessary or beneficial is becoming commonplace for Ottawa websites. You will not only cut your load times with this approach, but you will give users a site that is easier for their eyes to process as well.

Keeping all of this advice in mind can help your Ottawa site’s SEO endeavours, lower your page load times, and make your site more aesthetically appealing. Never underestimate the huge impact your images can have on your SEO rankings!

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