Learn to Search Engine Optimize Your Blog Posts

The importance of SEO for marketers cannot be over-emphasized. By optimizing your content which includes blog posts, you are increasing the visibility of your website to online users who are searching for keywords that are linked to your product, service or brand on search engine platforms such as Google and Bing.

But with the constant Google algorithm changes, there’s a catch…

You need to filter what’s important from what’s not, differentiate between the latest SEO best practices from the outdated styles and keep everything straight.

We want to demystify inbound marketing to help get rid of the confusion that plagues many marketers. This write-up simplifies the process of optimizing blog posts for your preferred keywords. We’ll also include a few optimization tricks that you should not forget.

Major On Not More Than 2 Long-Tail Keywords

Optimizing your blog content for certain keywords has nothing to do with using as many of them in the post as you can. This translates to keyword stuffing and will negatively impact your SEO; and instead of improved rankings in organic search results, you risk being penalized by Google.

Instead, offer your readers valuable content by using keywords seamlessly in the article (should not feel as though you forced the keywords into the sentence). Maintain the focus of your blog posts by using 1-2 keywords only. Narrowing down the focus of your posts ensures that you effectively optimize for the one or two keywords.

Place The Keywords Strategically In The Blog-Post

Once you’ve identified the keywords you’d like to rank for, it’s time to place them strategically where they are likely to have the most impact in search results. You can choose to have them in the title, URL, meta description or the headers and body. If you include the keyword in the headline, ensure it appears within the first 65 characters of the title. This ensures Google includes it among the organic search results. For long titles endeavor to place the keyword at the beginning; if used towards the end it might be excluded in Search Engine Results Pages. Keywords that appear in the headers and body should read naturally. Consider where to place them but remember the most important thing is to give your readers the information they need.

Meta-Description Optimization

A meta-description is the extra text seen on Search Engine Result Pages that helps the reader know the contents of the link. This is what helps the reader peek into the content and decide whether or not to click on the link. Apart from being captivating the meta-description should include the keyword you are trying to boost; it represents what is written in the blog-posts.

Create A Mobile-Friendly Blog

A study by Google revealed that more people are increasingly using hand-held devices such as smartphones and tablets to access the search engine when compared to those on desktop computers. This is why Google shows results from mobile friendly pages first whenever a query is entered using mobile.

Use Optimized Images On Your Blog

Images help to clarify the content on your blog. But how do you optimize your images to ensure they appear in organic search results? By using images accompanied by alt text. Alt text is a short but accurate description of the image to help search engines understand what the image is all about.

The secret to realizing the rewards of blogpost optimization lies in repeated and regular publishing of blog posts online, making sure to provide your readers the information they need.

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