Six SEO Truths You Can’t Afford To Ignore

SEO is difficult to master these days, as it’s more varied than ever. Even the SEO experts and service providers have a lot to keep up with. Opinions can even vary on which strategies should be implemented, and which ones are a waste of time.

If you’re a marketer, entrepreneur, or business owner, you probably don’t have time to keep up with every last trend and strategy. The rules are changing all the time. Still, it’s important to have an idea of where you should be putting your focus, and what you should be steering away from.

Six important things you need to know about SEO right now include:

Linkbuilding is dangerous.

It’s extremely risky to do linkbuilding these days. Google penalizes sites that try to build links. There are no tricks, so don’t bother trying any.

It’s best to earn links the right way by creating quality content that people will actually want to share and link back to.

SEO is all about user-experience now.

A user-friendly design, intuitive interface, organized navigation, and useful content: these should be your top priorities when doing onsite optimization. Making your site simple to use for all visitors, whether they are using a PC, mobile phone, or tablet, is a must. You significantly reduce your chances of attaining a high ranking if you don’t have a user-friendly site.

Brand signals are extremely important.

Whenever your brand or company is mentioned, search engine bots take notice. Brand signals include social buzz around your products or services, mentions in quality publications, Google+ optimization, and so forth. This is an important aspect of SEO because it gives search engines an indication as to whether your site is authentic. You must establish yourself as an authority figure in your industry.
Also, optimize your own site with brand keywords to enhance overall consistency.

Having a mobile version of your site is a must.

If you have not yet made your site mobile-friendly, all of your other efforts will be in vain. Sites that are still just designed for PC web viewing are on their way to becoming obsolete. It might take some time to optimize your site fully for mobile use, but you must start now. Make it easy for mobile users to find everything they’re looking for on your site through their smartphones.

Content is still king.

Even if your site IS mobile friendly, it still might not rank very well if your content is lacking in quality. Content, after all, is what users are still searching for. They want information and answers, and it’s your job to provide them with the information and answers they need. Content associated with your website, whether it’s actually on the site or your blog, or a social media post should always be original and offer value to the reader.

Caution should be used with guest blogging.

While there are many of them, not all guest blogging opportunities are equal. Don’t offer to write for just any blog. Do your research and make sure it’s a high-quality blog that has not been penalized by Google.

No matter what anybody tries to tell you, SEO is not dead. You still need both onsite and offsite SEO in order to do well in search engine rankings. Keep these six truths in mind, you will be off to a good start.

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