Top Tips For Effective Local SEO Strategy
Just because the website design is finished does not mean the site is complete. You will want to actually be visible to internet users so that they can visit it and perform the call to action, whether it’s to sign up for your mailing list, make a purchase, download a document, or arrange for a consultation. This means that you will have to find a host and do search engine optimization. Part of your internet marketing strategy should include local SEO – even if you’re running an eCommerce business.
While many businesses try optimizing their sites for local searches, not many of them do it correctly.
What is local SEO?
Local search engine optimization means that you try to get higher rankings when a user types in a keyword with a specific location, such as the name of a city or town. If your business is solely online and does not have a physical address, you can still benefit from creating multiple pages for cities across the country or even across the globe.
What are benefits of local SEO?
Local SEO helps your company get higher rankings on all of the major search engines, including Yahoo, Bing, and Google. Not only does it help with local rankings, it also plays a role in overall rankings.
It leads to a targeted traffic increase and helps to bring in more conversions.
If you do have a local business, local optimization will help increase the number of calls you receive from potential clients.
When done correctly, local search engine optimization leads to less competition. This is because you won’t be competing as much on a global scale. Still, depending on your industry, you might have some tough local businesses to contend with.
What are some strategies you should be using?
– Always encourage customers to leave reviews at local review sites, whenever possible. Local reviews are an important factor in local search rankings. Whenever someone makes a purchase from your site, provide them with the link to a local review page in the “thank you” message.
– When signing up for local directories, such as Google My Business and Yahoo Small Business, make sure you fill out the page completely. Create a separate page for every city you serve. Don’t forget the basics, including your NAP (name, address, and phone number). When adding content to each page, make sure the content is relevant and optimized for that particular area. For the most essential information, including name and contact information, consistency is the key. It should be the same on all pages.
– Offer a discount or other special promotion to local organizations in exchange for a link and mention of you on their website.
– Optimize your landing with the name of the most important location. Add this location in the title tag; H1 tag, image ALT attributes, and a few times in the content. However, you don’t want to overuse it. Once per 100 words or so should be enough.
– When adding content to business pages, make sure it’s formatted correctly, unique, and contains relevant links. A disorganized, sloppy page will hurt your local rankings.
Doing all of this will make it easier to climb up the local search rankings!