What You Need To Know About SEO And E-Commerce Right Now
Targeted search engine traffic is a must for every website – especially those involved in ecommerce. It doesn’t matter if your business is small or large, you will need SEO to increase your ecommerce site’s traffic, conversions, and profitability. In order to make money, you need people to buy from your store and/or pay for your services. If you don’t do ecommerce SEO, potential customers won’t be able find you. Not only will they not buy from you, they won’t even know you exist!
Why SEO is So Important for Ecommerce?
Not only will targeted, organic traffic help you make money, it will help you SAVE money. It will also provide you with more independence. This is because you will rely less on paid ads. The traffic you get from organic searches is free. While it still costs money to invest in quality SEO services, there are still many things you can do yourself. Also, proper search engine optimization will help your brand grow.
Paid advertising is not long-lasting. The second you stop paying for clicks, you stop getting traffic. With the right SEO practices, however, you will see results over the long term. As you build up your brand, you will start getting more and more visitors and higher rankings.
Some of the best practices for ecommerce SEO include:
Neat, organized site navigation
Many website owners don’t realize this, but site navigation and user-friendliness play a crucial role in getting higher search engine rankings. Your products or services should be categorized and listed properly. Create a separate page for each category. Have a search box placed on every page so that shoppers will be able to find whatever they’re looking for. Menus should be easy to follow.
Unique, optimized product descriptions.
Even if you’re an affiliate selling products on behalf of another company, you should still come up with unique descriptions for the products. The description should include more than just basic information such as the size and colour. It should be at least a couple of sentences describing what the product /service is for and its benefits. Give shoppers a reason to buy the product or pay for the service. Include a keyword or two in each description as well.
Optimizing page load time.
Having a slow site may hurt your rankings. It will definitely increase your bounce rate since nobody will want to stick around and shop at a site that takes forever to load. While it’s important to have images of products, you don’t want to go overboard. Either stick with smaller images or use a feature that allows visitors to zoom in to see more details. You will also want to avoid setting product videos to “autoplay”. Give the user the option to play it.
Making the site work efficiently on mobile devices.
Don’t alienate 50% or more of internet shoppers by just having a generic, PC web version of your site. Optimize the design so that everything runs smoothly on all devices that can be used to access the internet.
Keeping discounted and out-of-stock item pages up.
Even though the product is no longer available for purchase, you should still keep the page uploaded so that search engine bots have more pages to index. Just make sure that the “NO LONGER IN STOCK” or “PROMOTION IS OVER” message is in full view at the top of the page.
Follow these SEO tips for your e-commerce site, and soon you’ll be enjoying the benefits of more traffic coming through to your online store.