PPC, or Pay–Per–Click, is a model used to direct traffic to your website through advertisements on other relevant sites and directories.
PPC advertisement campaigns have become extremely popular and a standard online strategy over the last decade.
PPC’s effectiveness is increasing the online presence of a company to those interested has been well proven. For Toronto businesses, PPC service management can prove to be an integral part of your overall online strategy with the assistance of Nova Solutions.
SEO Changes have effected Search Results
The most recent wave of SEO changes has affected a large number of search results, with companies who were relying on organic search engine marketing, receiving penalties and dropping from the rankings. Although these players have taken steps to come back and attempt to revive their organic positions, which is proving to be a lengthy and difficult task, Pay Per Click marketing is the immediate answer.
Furthermore, Google has made Paid Search results appear without the different background color as it used before, thus visually diminishing the difference in appearance between the two.
With services like remarketing becoming more widely used and encouraged in the marketing circles, the effort for organic positions seems too much trouble.
More so the mobile searches has been steadily on the rise throughout many industries. An interesting tendency amongst older business owners and retail consumers on the road to utilize their mobile devices than search a desktop has been driving mobile searches and their ROI higher and higher.
Many companies are investing in app development to ease communication with their clientele and increase efficiency in their business practices.
With both advertisers and consumers becoming more educated, flat fee pricing SEM advertising campaigns have been on the demise. PPC management, or Pay Per Click Management for a flat or percentage based fee has been the way to go. With combinational of remarketing and PPC Management, Pay Per Click advertising agencies have seen an increase in their paid search clientele.
Here at Nova Solutions we strive to provide professional service that will guarantee an increase in traffic to the website of your business at affordable and competitive rates. Utilizing the expertise and knowledge of our team, Nova Solutions is committed to increase the quantity and quality of traffic at your business’ website through careful monitoring and adjustment of the pay–per–click process.