How Can Remarketing Company Services Help with eCommerce?
Working with a remarketing company will help your online business in a number of ways. If you have a start-up company, it gives you the chance to catch up with your competitors and to build up a brand. Every ecommerce business owner knows that in order to succeed, you must first create a brand and bring awareness of your brand to your targeted audience.
The Importance of Branding in Ecommerce
While you can still make some money here and there even without a brand (as an affiliate), you won’t make nearly as much as you would with your own established brand. How can you expect to grow your small business if nobody has ever heard of it? Achieving a unique presence on the web can be a complex process if you don’t have the right tools and resources.
This is where remarketing comes in.
Just like everything else these days, it is customizable. The right company can help you create and send individualized messages to:
- Previous clients to whom you wish to up-sale or cross-sale
- Those who navigated to a particular page on your website before leaving
- Visitors who abandoned their shopping cart
- People who signed up for your newsletter or mailing list
- Users who spent a considerable amount of time at your site but did not make a purchase
- Prior visitors who have not returned to your site after a set number of days
- Remarking gives you the chance to get to know your potential customers. Even if you’ve already done market research, it might not be enough. Now, you have the ability to serve an ad and send a message to somebody who has actually visited your site or opened up one of your emails. This means that you have a higher chance of converting them into a buyer than you would if they were an ordinary user.
- Geo-targeting is offered by remarketing companies. This is extremely important if you run a local business, or wish to tailor the ad to make it seem more personal for each individual user. For instance, if the geo-targeting service determines that a specific user is from Toronto, you can create a custom message that says something like “Exclusive offer for Toronto shoppers!”
- Not only will it help you make more money, remarketing can also help you save money, since you will be less likely to waste it on traditional types of advertising that probably won’t work as well. Also, you can filter out who you want to display the retargeting ads to. For instance, it might be best not to bother trying to retarget a user who visited your site for a few seconds and immediately bounced, but it most likely WILL be ideal to retarget a user who spent several minutes on your site.
- If you are running a PPC campaign, it’s easier to stay within budget when you have a better understanding of your demographic and what they are looking for.
No matter which advertising channel you use to bring visitors to your site, a remarketing company will help your marketing efforts to be more effective and yield better results.